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About LastPass

LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity. From discovering unapproved AI and applications to reducing login friction and securing credentials across the business, LastPass delivers on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected as their environments evolve.

Curious about our products? Visit our website and try it free!

We welcome new ideas, support your growth, and recognize your value, if this aligns with what you are looking for in your next career move, Join Us!

LastPass is looking for a Product Marketing Manager:

In this role, you will own positioning, messaging, and field enablement, helping LastPass deliver on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected. As a staff-level Product Marketing Manager, you will also shape go-to-market strategy across our product portfolio.

About the team:

The Product Marketing team at LastPass sits at the intersection of product, sales, and brand — translating complex security and identity capabilities into clear, compelling narratives that move markets. We are a collaborative, curious group that moves quickly, sweats the details, and believes great marketing starts with a deep understanding of the customer.

If you are passionate about complex problem solving and motivated by scale, then this is the role for you!

Who will you work with?

You will work closely with Product Management to shape positioning and launch strategy, with Sales Enablement to ensure the field is equipped to win, and with Brand and Creative to bring campaigns to life. You will also partner with Business Operations to track performance and inform how we prioritize marketing investment.

What are some of the exciting challenges you will be working on?

• Define and own the positioning and messaging framework for LastPass products, ensuring clarity and differentiation across customer segments and channels
• Lead go-to-market planning for product launches, coordinating with Product, Sales, and Brand to drive awareness, adoption, and revenue impact
• Develop sales enablement materials — including battle cards, pitch decks, and competitive intelligence — that equip the field to engage buyers and win competitive deals
• Partner with Brand and Creative to produce compelling content — case studies, thought leadership, and web copy — that supports demand generation and strengthens brand authority
• Conduct customer and market research to surface insights that sharpen product positioning and influence roadmap prioritization
• Use data-driven insights to refine product marketing strategy and demonstrate contribution to pipeline and growth

What does it take to work at LastPass?

• Proven experience in product marketing, with a track record of owning end-to-end go-to-market strategies for B2B SaaS or technology products
• Proven ability to translate complex technical capabilities into clear, compelling messaging that resonates with both technical buyers and business decision-makers
• Strong analytical background, with proven experience using data and market research to inform positioning decisions and measure program effectiveness
• Proven experience working cross-functionally, influencing stakeholders across Product, Sales, and Brand without direct authority
• Proven ability to manage multiple priorities simultaneously in a fast-paced environment, staying organised and delivering quality work under tight deadlines

It’s great, but not required :

• Background in cybersecurity, identity, or access management — familiarity with the security landscape would accelerate time-to-impact in this role
• Experience with competitive intelligence platforms or win/loss analysis programs, with the ability to translate findings into actionable field guidance

Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.

US Pay Range

$131,200—$150,000 USD

Why LastPass?

• The leader in secure access
• High-growth, collaborative environment with inclusive teams
• Remote-first culture
• Competitive compensation
• Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
• Parental leave
• Comprehensive health coverage, including dependents
• Home office setup support
• LastPass Families free account for up to 5 members
• Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
• Peer-to-peer recognition through Motivosity
• Employee Assistance Program for well-being support
• Remote work stipend to support your home office needs
• Short-Term or Remote-Centric Work Arrangements for added flexibility

Unlock your potential with us - your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let’s build the future together!

We’re building an inclusive community that reflects the people of all races, genders, sexual orientations, national origins, backgrounds, and perspectives who share our world.

For more information about how we process your personal data and your rights, please refer to our Candidate Privacy Notice.

WHO ARE WE?

We are the VMS Co-Op, a group of fast growing companies in the Vitamins, Minerals and Supplements (VMS) space. The VMS Co-Op includes OLLY, SmartyPants and future acquisitions to come! This position’s home company is OLLY.​

THE ROLE: SENIOR OMNI-CHANNEL MANAGER ​

OLLY is looking for a driven, entrepreneurial, creative and experienced ecommerce marketer to help build and maintain a best-in-class digital footprint on our .com/Omni platforms. Retail media has entered its agentic era, Walmart and Target are now defaulting to autonomous AI agents (i.e. Walmart Connect’s “Marty”) for bidding, budget pacing and creative rotation. This role is evolving from media buying to orchestration: setting the objectives, guardrails and data foundation that let evolving systems perform, while still owning the strategic judgment, brand voice and retailer relationships.

Reporting to the VP of Ecommerce and AI, the Senior Omni-Channel Manager will be expected to help develop a holistic strategy to increase overall Omnichannel sales and ensure OLLY continues outperforming the competition online, focused on our core Omni customers. The ideal candidate blends creative exploration and customer acumen with data-driven, AI-fluent decision-making to implement programs that bring new consumers into the brand and keep loyal consumers coming back. This will be a management role, supported by the Senior Omni Associate.

KEY RESPONSIBILITIES: ​

Team & Retailer Leadership

• Recruit, mentor and develop the Omni Sr. Associate, ensuring best-in-class execution of Omni on-site media and retailer brand touchpoints.
• Primary contact for Retailer Media, Roundel, WMC, and equivalent agentic advertising platforms (e.g., Walmart Connect’s Marty) as they roll out new AI capabilities.
• Key partner to Sales and Sales Strategy supporting customer business plans and goals within Digital Commerce
• Partner closely with Social, Influencer, Consumer Response and Ecom leads to maintain an integrated marketing approach.
• Partnering with Growth/Brand Marketing for a holistic approach to retailer.com traffic

Performance Marketing & Agentic Media Management

• Lead performance marketing strategy and campaigns on partners like Target, Walmart, Instacart etc. to drive awareness and Omnichannel sales across all customer platforms (in-store, .com and online grocery).
• Responsible for managing a multi-million dollar budget — increasingly through setting objectives, conversion signals and guardrails for agentic/AI-driven bidding systems rather than manual tactic-by-tactic optimization.
• Verify and audit autonomous campaign agent decisions (bid shifts, budget reallocation, creative rotation) against business goals, margin targets and inventory realities
• Build and manage learning agendas, including incrementality testing and first-party data matching, to drive company-wide investment efficiency as third-party cookies deprecate.
• Partner with Ecom, Creative and Systems to ensure product data in media (attributes, taxonomy, certifications, pricing) is structured and “agent-ready” so OLLY surfaces correctly in AI-mediated shopping journeys (conversational assistants, AI shopping agents, LLM-driven product discovery).
• Explore full-funnel retail media formats beyond sponsored search: video, audio and CTV as retail media networks expand into brand-building, not just bottom-funnel conversion.
• Support the evolution of Omni media by evaluating new AI tools, alpha/beta retailer features, and agentic ad formats, recommending which to pilot, scale or pass on. ​

CAPABILITIES + SKILLS REQUIRED ​

• 7-10 years across Marketing & eCommerce with a focus on paid acquisition at a consumer brand with a .com and brick and mortar presence
• Strong people leader who can effectively coach and develop a team
• Experience managing and tracking SEM and other ROAS-driven marketing investments
• Comfort directing and auditing agentic/AI-driven bidding and campaign systems (e.g. Walmart’s Marty) setting objectives and verifying outcomes
• Early adopter of next generation technologies, innovation and capabilities
• Understanding of methodologies for managing actionable test/learn efforts, including incrementality testing and multi-touch attribution as tracking evolves (Expanded)
• Ability to apply data-driven thinking to creative conversations
• Highly analytical and data driven, can elevate key insights to various internal audiences (ranging from marketing, sales teams to leadership)
• Experience managing/implementing new Martech or AI solutions, with working knowledge of how structured product data drives visibility in AI-mediated and agentic shopping journeys
• Awareness of full-funnel retail media formats (video, CTV, in-store, audio) beyond traditional sponsored placements
• Highly organized, detail oriented and self-motivated
• Comfortable in a data-driven, rapidly evolving AI business environment
• Proficient in Excel and other MS Office products

​ WHAT TO EXPECT DURING THE INTERVIEW PROCESS

• Initial video screen with a member of our Talent team
• Round 1: Conversation with the Hiring Manager + 1-2 conversations with other Ollies on the team
• Round 2: 2-3 conversations with team or cross functional Ollies
• Final Round: Homework*

*At OLLY, our final round is called Homework. Candidates who participate in this round are given 3 questions in advance to answer and present to the interview panel they previously spoke with in the process. We understand every candidate is different. If you need a reasonable accommodation to adjust this procedure, please let us know as soon as possible so that we can evaluate and provide other options that work for your needs

THE DETAILS

​LOCATION: Remote, USA - 4X travel per year to company offsites​

HOURS: Full time, exempt (salary)​

MANAGER: VP Ecommerce and AI

PLEASE NOTE: Candidates must be authorized to work in the United States without sponsorship.

The base pay range for this position is $146,340-$178,860. For this remote role, compensation is determined based on geographic location and experience, and the final offer will reflect these factors within the posted range.

WHAT WE OFFER:

• An opportunity to work with an intelligent, inspiring, and extraordinarily fun team
• We pay 100% of the premiums for employee-only medical, dental + orthodontics, and vision insurance
• 4 weeks PTO + paid holidays + 12 Mental Health Days per year
• 100% Paid parental leave, Fertility + Adoption Benefits
• Annual Bonus
• 401(k) plan with Employer Match
• Hybrid Work + Wellness + Cell Phone Stipends
• Free product
• And much more!

Who Are We?

Thanx is a leading loyalty and guest engagement platform for regional and national restaurants. We help brands drive profitable growth by increasing guest frequency, growing digital sales, and reducing reliance on discounts. Most loyalty platforms work for guests who are already loyal. Thanx unifies loyalty, digital ordering, and marketing automation in one platform that turns first-time and casual guests into regulars, treating loyalty as a business outcome, not a program, and engaging across the entire guest base.

Thanx has raised more than $30M from elite investors including M33 Growth, Ribbit Capital, and Sequoia Capital. Our success is rooted in a culture that has attracted some of the best talent in the country, and we are proud of strong employee tenure, a track record of internal promotions, and the company-wide shift to working AI-native over the last 18 months. We credit our cultural “core behaviors” with these accomplishments: Think Boldly, Execute Reliably, Focus on What Matters, Say “Thanx” Genuinely, Encourage Diverse Perspectives, and Lead, Virtually.

Who Are You?

You’re a product marketer who owns outcomes, not output. You are naturally curious about customers and not-yet customers. You write well and fast, and you get real satisfaction out of turning a customer’s results into something a salesperson, a CSM, or a prospect can immediately use.

You’ve spent enough time in growth-stage B2B SaaS to know how companies like ours work: how sales cycles move, what CS teams need, why launches succeed or stall. You have run launches where you set the strategy, not just the deliverables, and you have built positioning that sales adopted because it worked, not because you told them to.

You decide what matters and what doesn’t. You hold a steady output of high-quality material, you figure things out when the path isn’t obvious, and you notice a gap and fill it before anyone assigns it. You are equally comfortable briefing the exec team and sitting on a customer call taking notes.

Everyone at Thanx has equity and is expected to operate like an owner. That means real intensity, including evenings and weekends when the work calls for it. If that isn’t what you’re looking for right now, this isn’t the right role. We would rather you know that before you apply than after you start.

Position Overview

Thanx ships a lot. That effort only matters if the market, our prospects, and our own customers understand it and adopt it. The range is wide: big agentic AI launches like our most recent, RecoveryAI; technical ones like Square ordering, where the value exists in the minutia; and everything in between. Each has a different goal, and you work backward from that goal rather than running the same playbook every time.

That’s this role. You own how the market understands what we build. You set launch strategy, own positioning and messaging for the surface areas you cover, and turn what our customers are doing into proof that makes the value obvious to prospects, customers, internal teams, and partners.

You report to the VP of Marketing and operate as a peer to sales, CS, product, and partnerships leadership. You will lead cross-functional launch teams without formal authority over them, brief the exec team on what is and isn’t landing in market, and make the call on what we do and don’t invest in.

How We Work With AI

What Thanx gives you

AI capability at Thanx is infrastructure, not a perk. You will be given the tools, the budget, and the working culture to get good at this quickly:

• Real token budgets. You will not be rationed on the tool you use to do your work.
• Keystone. Our homegrown connective tissue that puts company data and tooling into a queryable, natural-language format.
• The Grid. An internal site to host AI-built applications, reports, and tools that can be shared company-wide.
• A show-and-tell culture. People here demo what they have built, and it becomes something the rest of the company uses. Getting up the learning curve is a shared project, not a solo one.
• A growing library of tools we built ourselves. Marketing runs its own marketing calendar app, marketing dashboard, competitive intelligence hub, case study asset builder, and sales demo platform. You will add to it: build the tools that take repeatable work off your plate, and hold the output to a higher standard.

What we expect from you

• You treat AI as a working partner. You know the output is only as good as the context you give it and the review you do afterward, and you invest time in both.
• You build or improve things other people use. When you solve a problem, you put in the extra effort to make the solution reusable, so nobody on your team has to solve it again. Then you do the harder part: make it good enough, and obvious enough, that using it beats going back to the old way.
• You do not wait to be assigned the work. You notice when a one-off request is really a recurring problem, and you decide it is worth solving before anyone asks you to.

At review time, the question is not how much you used AI. It is what you built, who else is using it, and how your team works differently because of it.

What it looks like in this role

• You build the tool that makes the content. Instead of just writing the case study, you also build what orchestrates the whole case study production process: one customer interview in, a dozen usable formats out, page drafts in Webflow, deck content, and social assets that don’t wait on a designer. Sales and CS run it themselves rather than queuing behind you, and the test is whether what comes out is usable without review cycles.
• You find the stories in the product. You use our internal analytical AI tool, Sherlock, to investigate how customers actually run their business on Thanx, surfacing the learnings and outcomes that today only exist in our CSMs’ heads. You turn those golden nuggets into externally facing content in days, not weeks. Gone are the days of long-form content that takes months to produce.
• You get content seen. You treat distribution as half the job. You keep trying formats until one breaks through: video, podcasts, live events, office hours, community forums, whatever gets the audience to show up, and you use AI to make the learning curve shorter and the output more fun.
• You know the market and the competitive landscape cold. You use AI to listen for and understand what competitors are shipping and what operators are actually dealing with - traffic softness, labor costs, delivery margins - and can explain how those connect to what we sell and how we are different.

Key Responsibilities

• Positioning and messaging. Own product-level positioning and messaging for the platform areas you cover. Build the frameworks, get sales and CS to adopt them, and revise them as the market and the roadmap change. You are the person who decides how we talk about what we build, and the person who defends that choice when someone disagrees.

• Launch strategy and delivery. Own launches end to end: set the tier, define the goal, choose the tactics that fit that goal, run the cross-functional team, and report honestly on what worked. You decide what gets a full launch and what gets a release note, and you make that call based on business impact, not internal enthusiasm.

• Customer stories and proof. Own the proof library, not just the individual stories. Interview newly launched customers and the internal teams behind them, find the unique angle, and produce everything from short reference stories to full case studies with quotes, metrics, and narrative. Build the system that turns one interview into one-pagers, slides, use case documentation, and the proof that answers “show me someone doing this” and “when would I use this feature?” Know where the gaps in our proof are before sales tells you.

• Enablement for sales, CS, and partners. Own what those teams know and say about the platform. Build the training, the competitive positioning, and the objection handling, then measure whether it is being used and whether win rates moved. Work directly with sales and CS leadership on where the gaps are.

• Market and competitive command. Own our point of view on what competitors are shipping and what restaurant operators are actually dealing with. Bring that back into positioning, roadmap conversations, and exec discussions. Be the person the exec team asks when they want to know what is happening in market.

• External and in-product content. Keep a regular cadence of customer-win content for social and partner channels (“this brand launched this week, here’s why it’s interesting”), and apply a product marketing lens to the Help Center and in-dashboard content: embedded video, plus the context that explains why and when to use a feature, not just how it works.

How We Will Know It’s Working

At six months: you have run at least one Tier-1 launch end to end, sales is using messaging you wrote, and you have published proof for customers who launched on your watch.

At twelve months: positioning is largely owned by you, the exec team comes to you for market intel, and the systems you have built mean the next launch takes less of everyone’s time than the last one.

What We’re Looking For

We don’t believe in rigid requirements, but success in this role typically involves:

• 8+ years in B2B SaaS, including 5-7 years in product marketing, customer marketing, or a closely adjacent role.
• Ownership of at least one major product launch end to end, including the strategy and the tradeoffs, not just the deliverables.
• Positioning or messaging work that sales and CS actually adopted, and a clear account of how you got them to.
• A portfolio of written work you can walk us through, including case studies, product content, and enablement materials, and a clear sense of what it accomplished.
• Experience conducting customer interviews and finding the story inside them.
• Strong instincts for learning core personas, and for adapting the same material across prospects, customers, internal teams, and partners.
• A track record of working productively with sales and customer success, and of creating enablement content those teams actually used.
• Experience influencing cross-functional teams you don’t manage, and presenting to executives.
• Comfort with video and multimedia formats, not just written content.
• Restaurant or hospitality technology experience is a plus.

Compensation:

US - Tier 1

$165,000 - $182,000 USD

US - Tier 2

$154,000 - $168,000 USD

US - Tier 3

$146,000 - $160,000 USD

Canada

$138,000 - $148,000 CAD

Leveling & Location:

Thanx uses structured internal leveling and location-based compensation. Final leveling and compensation are determined through the interview process based on experience, scope, and work location, and any offer will align with the appropriate range.

Application Process:

This position is an existing vacancy.

We may use artificial intelligence (AI) tools to assist in screening or assessing applications; human review will always remain part of the process.

Ready to change your life? Apply now!

We are proud to be an Equal Employment Opportunity company. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Thanx will consider qualified applicants with arrest or conviction records for employment in a manner consistent with local requirements.

We’re Jiffy! We launched over a decade ago with a simple mission: use technology to combine an unparalleled level of customer service with the fastest delivery in the blank apparel, direct-to-film transfer, and custom apparel industry. We’re more than a T-Shirt company; we’re a support system for the creator economy, the home hobbyist, the small business owner, and more. Today, we help millions of small businesses and customers build their vision from scratch. We are bootstrapped and founder-owned, no VC playbook and no burn-rate math, and we run at the forefront of applying AI to a real operating business.

As our Business Manager, you run the marketing projects and business projects that influence Jiffy’s P&L, and you own go-to-market execution for every initiative you carry. Executives bring you an initiative; you hand back an execution-ready plan with full marketing coverage and carry it over the line. You drive AI-led marketing across site, lifecycle, paid, and organic. You are AI-first and marketing-focused, with an e-commerce background. You know how a P&L works and which levers feed it: you contribute the inputs, you do not own the P&L, the forecast or the budget, and you will not spend your days in a spreadsheet. This is a senior individual-contributor seat.

Ownership: The Condition of the Seat

An idea gets approved, and nobody writes the pricing rule, the site copy, the support macro, or the metric that says whether it worked. You take a Project, turn it into documented workflows, then carry the projects that time was meant for. When a project stalls, you do not point at another function. Engineering builds it, Customer Service answers for it. Escalate early. AI output is a draft, never a source. Confidently wrong is worse than slow.

Key Responsibilities

Lifecycle and Promotions

• Design lifecycle flows in our CRM tool as complete specs: segment, trigger, cadence, and the subject line, preview text and body outline for each send.
• Build and run the promotion calendar to the hour for the offers executives approve: early access, store-credit or coupon mechanics, reminder series, last call, and the segment that gets each send.
• Run giveaways and sample programs from spec to readout: insert design, a distribution plan for operations to run, landing pages, targeted sends.

Paid Media and Creative Supply

• Plan and launch paid support for every initiative you carry, inside each line’s existing allocation: audiences, creative angle, pacing, measurement.
• Run the weekly creative queue: every email, banner, paid asset and insert has a brief, an owner and a due date. Brief contract designers and the agency, including seasonal photoshoots: seasonal versus evergreen split, product mix, placements, claims.
• AI image and copy tools make your first draft; designers get a refinement job, not a blank page. Check every claim, price and link before it ships.

Site and Go-to-Market Surfaces

• Make the site say what the campaign says: homepage cards, banners, promotions page, pop-ups. Write the requirement so an engineer builds it without a meeting, then confirm it went live.
• Build landing pages, QR-coded inserts and email banners yourself, and feed SEO: high-intent pages, how-to guides, blog and creator content.
• Execute an approved reprice across thousands of variants, and a clean rollback when executive review says so.

Initiative Briefs, Tickets and Business Cases

• Turn an approved initiative into a one-page brief: goal, limits, stop conditions, metrics of record, open items with owners and dates, measured versus inferred.
• Write the Jira tickets as business requirements: problem, what happens today, numbered requirements, acceptance criteria, out of scope. No implementation detail; engineers decide how.
• Harden it: pressure-test the assumptions, get cross-functional commitments in writing, sequence the work, and drive it to done, visible in Jira and Confluence.
• Write the business case when a program should be outsourced: what it costs today, what a vendor would cost, what improves, and the dashboard that shows whether it is working. The relationship owner negotiates and signs; you make the case and build the measurement.

Business Insights and P&L Inputs

• Bring the General Manager sourced P&L inputs: promotion depth and cost, store-credit liability, CAC and ROAS by channel and line, retention and repeat rate, AOV, margin per promotion.
• Own the weekly reads: paid-media efficiency by channel and line, lifecycle performance and deliverability, promotion results, own-brand search share.
• Anything done twice becomes a workflow: a saved query, a reusable prompt, or an agent that sends the result.

Full Marketing Coverage

Every initiative you carry clears this checklist before launch:

• Site: homepage, banners, product and category copy, any targeted surface.
• Lifecycle: Klaviyo segments, flows and sends, email and SMS.
• Paid: Google, Meta, Microsoft Ads and Pinterest, inside each line’s existing allocation.
• Organic and SEO.
• Customer Service: macros, FAQs and a briefing for the support team.
• Partner and supplier communications, drafted for the relationship owner.
• Measurement: the metric of record, its source and the continue-or-stop gate, set before launch.

Missing any of these, it is not ready, and saying so early is your job. Four lines (Blanks, Transfers, Print and Stickers) share one website: name the lift a campaign gives the other three and the sales it may pull from them.

Basic Qualifications

• Bachelor’s degree required.
• 4 to 8 years in e-commerce, growth, business operations, strategy or consulting, or a general-management track, including direct experience working on an e-commerce business.
• Hands-on marketing execution: built at least one triggered lifecycle flow (email or SMS) and run at least one paid campaign. Both, not either. You need not have been a marketer, but you have shipped marketing.
• P&L literacy without ownership: you can read a P&L, name the levers that move revenue and margin, and have supplied promotion, acquisition or retention inputs to whoever owned it.
• Briefed and managed at least one designer, agency or production vendor to a delivered result.
• Written requirements that engineers or an outside vendor built without you in the room.
• Regular use of AI tooling (LLM assistants, agentic tools, automation), with at least one reusable workflow you built.
• Numeric defensibility: given a spreadsheet and a question, you can produce the figure, say where it came from, and what would make it wrong.
• Carried at least one cross-functional project to launch where the delivering teams did not report to you.
• Excellent written communication, including delivering inconvenient news to someone senior in one page.
• Already authorized to work in the United States.
• Able to work hybrid from our Dallas or Irvine office.

Preferred Qualifications

• Direct-to-consumer e-commerce experience with multiple product lines on one site, ideally apparel.
• Working fluency in at least two of: Google, Meta, Microsoft or Pinterest Ads; Klaviyo or a comparable lifecycle platform; Mixpanel or comparable product analytics; SQL.
• Shipped site, landing-page or SEO changes yourself, not through a team.
• Experience at a bootstrapped, profitable, or otherwise resource-disciplined company where nobody was coming to do it for you.

The base compensation for this role is expected to range from ($140,000 - $165,000) plus an annual bonus. Actual compensation will be based on a variety of factors, including skills, experience, qualifications, work location, and overall fit for the role.

Total compensation may include base salary, performance-based bonuses, equity, and benefits. Final offers are tailored to each candidate and take into consideration their background and years of experience.

• Comprehensive Benefits: Full medical, dental, and vision coverage, with a portion of premiums paid by Jiffy.
• Retirement Planning: 401(k)
• Wellness Support: Annual wellness benefits to help you stay healthy and balanced.
• Tools for Success: Choice of MacBook or PC laptop, plus equipment for your onsite setup.
• Perks & Extras: Annual credit of $200 to use on our website plus more team merch drops than you will know what to do with!
• Professional Development: Annual stipend to support your learning and career growth.

EEO

Jiffy is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristics. Jiffy considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need an accommodation at any point in the process, tell us and we will make it work.

Location: Remote (East Coast hours preferred)

Code3 is an integrated marketing agency, powering business growth for digital disruptors and Fortune 500 leaders alike. Our power is at the intersection of Connections, Creative and Commerce – that’s what is in our DNA. By harvesting insights and utilizing audience data, we work with our clients to develop scroll-stopping content and creative that performs and elevates the brands we work with across all digital media platforms.

Our people are energized by challenges and sprint to find unorthodox solutions. We plan, activate and measure as one team, and we’re not afraid to push boundaries and test our way to success. Coders are Relentless, Gritty, Nimble humans who are always striving to be better.

Our Paid Social team delivers best-in-class, highly sophisticated branding and performance media to Code3’s diverse client base. Senior Paid Social Specialists meet and exceed KPIs through executing complex ad campaigns and reporting campaign performance to our clients. In this role, you’ll have the opportunity to hone expert-level media skills across major media platforms and solve challenges of all shapes and sizes for some of the largest brands in the world.

What you’ll do:

• Build, launch, and optimize campaigns across all major social platforms with a focus on flawless execution.
• Collaborate with team on media planning to support client and campaign strategy
• Manage campaign budget pacing and execute bid adjustments as needed
• Perform campaign QA on your own campaigns, ad sets and ads, plus those built by other team members
• Build and deliver weekly reporting and ad hoc reporting inclusive of formatted Excel reports, Looker dashboards and performance insights and recommendations
• Pull data and write insights that tell a story for campaign wrap-ups and larger reporting deliverables such as QBRs
• Maintain understanding of the newest paid social product offerings across platforms, stay up-to-date on the latest paid social trends and provides critical perspective on what updates truly mean for clients
• Recommend changes to existing products, policies, and processes that improve overall performance

Who will love this role:

• You have a curious, strategic mind-set and enjoy problem-solving
• A data-driven decision-maker passionate about delivering exceptional client results
• Someone with a passion for testing and challenging the status quo
• A self-motivated drive to learn & openness to feedback

You should have:

• 3+ years of paid social buying experience across multiple social platforms such as Meta, TikTok, Snapchat, Pinterest, or YouTube
• Experience activating paid social campaigns across awareness, consideration and conversion objectives.
• Proficiency with data hygiene, analysis, and visualization in Google Sheets and/or Microsoft Excel. Pivot table experience is a plus.
• Proven ability to manage multiple projects at a time while paying strict attention to detail and meeting deadlines.
• Excellent verbal and written communication skills and proven ability to navigate client and external communication.
• Certifications in digital marketing and/or social media strategy are a plus (Meta Blueprint Buying and Planning Certifications, TikTok Media Buying Certification, Google Analytics Certification, etc).

Perks and Benefits:

• Thoughtful parental leave and return program
• Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December
• Ongoing learning and development opportunities
• Commitment to transparent DEIB practices

Code3’s people are what set us apart. We’re dedicated to hiring, retaining, and developing a diverse group of remarkable Coders because we know it’s the way things should be. By prioritizing our commitment to fostering an inclusive, equitable, and safe environment, we are living our mission of fueling the growth of our people. It’s this focus that empowers Coders to not only achieve great work for our clients, but also propel their own development forward and upward. We strongly encourage people from underrepresented backgrounds and all identities to apply even if you don’t feel that you meet all of the requirements above!

If you have any special needs that we can accommodate, please reach out to our team at recruiting@code3.com so we can make accommodations.

Salary Information: The salary range for this position is $67,000 - $76,000 and is commensurate with candidate experience and location.

For candidates that are based in California, we encourage you to review this important information for California residents here . For best results, open the link in a new tab.

Who Are We?

Thanx is a leading loyalty and guest engagement platform for regional and national restaurants. We help brands drive profitable growth by increasing guest frequency, growing digital sales, and reducing reliance on discounts. Most loyalty platforms work for guests who are already loyal. Thanx unifies loyalty, digital ordering, and marketing automation in one platform that turns first-time and casual guests into regulars, treating loyalty as a business outcome, not a program, and engaging across the entire guest base.

Thanx has raised more than $30M from elite investors including M33 Growth, Ribbit Capital, and Sequoia Capital. Our success is rooted in a culture that has attracted some of the best talent in the country, and we are proud of strong employee tenure, a track record of internal promotions, and the company-wide shift to working AI-native over the last 18 months. We credit our cultural “core behaviors” with these accomplishments: Think Boldly, Execute Reliably, Focus on What Matters, Say “Thanx” Genuinely, Encourage Diverse Perspectives, and Lead, Virtually.

Who Are You?

You’re a product marketer who owns outcomes, not output. You are naturally curious about customers and not-yet customers. You write well and fast, and you get real satisfaction out of turning a customer’s results into something a salesperson, a CSM, or a prospect can immediately use.

You’ve spent enough time in growth-stage B2B SaaS to know how companies like ours work: how sales cycles move, what CS teams need, why launches succeed or stall. You have run launches where you set the strategy, not just the deliverables, and you have built positioning that sales adopted because it worked, not because you told them to.

You decide what matters and what doesn’t. You hold a steady output of high-quality material, you figure things out when the path isn’t obvious, and you notice a gap and fill it before anyone assigns it. You are equally comfortable briefing the exec team and sitting on a customer call taking notes.

Everyone at Thanx has equity and is expected to operate like an owner. That means real intensity, including evenings and weekends when the work calls for it. If that isn’t what you’re looking for right now, this isn’t the right role. We would rather you know that before you apply than after you start.

Position Overview

Thanx ships a lot. That effort only matters if the market, our prospects, and our own customers understand it and adopt it. The range is wide: big agentic AI launches like our most recent, RecoveryAI; technical ones like Square ordering, where the value exists in the minutia; and everything in between. Each has a different goal, and you work backward from that goal rather than running the same playbook every time.

That’s this role. You own how the market understands what we build. You set launch strategy, own positioning and messaging for the surface areas you cover, and turn what our customers are doing into proof that makes the value obvious to prospects, customers, internal teams, and partners.

You report to the VP of Marketing and operate as a peer to sales, CS, product, and partnerships leadership. You will lead cross-functional launch teams without formal authority over them, brief the exec team on what is and isn’t landing in market, and make the call on what we do and don’t invest in.

How We Work With AI

What Thanx gives you

AI capability at Thanx is infrastructure, not a perk. You will be given the tools, the budget, and the working culture to get good at this quickly:

• Real token budgets. You will not be rationed on the tool you use to do your work.
• Keystone. Our homegrown connective tissue that puts company data and tooling into a queryable, natural-language format.
• The Grid. An internal site to host AI-built applications, reports, and tools that can be shared company-wide.
• A show-and-tell culture. People here demo what they have built, and it becomes something the rest of the company uses. Getting up the learning curve is a shared project, not a solo one.
• A growing library of tools we built ourselves. Marketing runs its own marketing calendar app, marketing dashboard, competitive intelligence hub, case study asset builder, and sales demo platform. You will add to it: build the tools that take repeatable work off your plate, and hold the output to a higher standard.

What we expect from you

• You treat AI as a working partner. You know the output is only as good as the context you give it and the review you do afterward, and you invest time in both.
• You build or improve things other people use. When you solve a problem, you put in the extra effort to make the solution reusable, so nobody on your team has to solve it again. Then you do the harder part: make it good enough, and obvious enough, that using it beats going back to the old way.
• You do not wait to be assigned the work. You notice when a one-off request is really a recurring problem, and you decide it is worth solving before anyone asks you to.

At review time, the question is not how much you used AI. It is what you built, who else is using it, and how your team works differently because of it.

What it looks like in this role

• You build the tool that makes the content. Instead of just writing the case study, you also build what orchestrates the whole case study production process: one customer interview in, a dozen usable formats out, page drafts in Webflow, deck content, and social assets that don’t wait on a designer. Sales and CS run it themselves rather than queuing behind you, and the test is whether what comes out is usable without review cycles.
• You find the stories in the product. You use our internal analytical AI tool, Sherlock, to investigate how customers actually run their business on Thanx, surfacing the learnings and outcomes that today only exist in our CSMs’ heads. You turn those golden nuggets into externally facing content in days, not weeks. Gone are the days of long-form content that takes months to produce.
• You get content seen. You treat distribution as half the job. You keep trying formats until one breaks through: video, podcasts, live events, office hours, community forums, whatever gets the audience to show up, and you use AI to make the learning curve shorter and the output more fun.
• You know the market and the competitive landscape cold. You use AI to listen for and understand what competitors are shipping and what operators are actually dealing with - traffic softness, labor costs, delivery margins - and can explain how those connect to what we sell and how we are different.

Key Responsibilities

• Positioning and messaging. Own product-level positioning and messaging for the platform areas you cover. Build the frameworks, get sales and CS to adopt them, and revise them as the market and the roadmap change. You are the person who decides how we talk about what we build, and the person who defends that choice when someone disagrees.

• Launch strategy and delivery. Own launches end to end: set the tier, define the goal, choose the tactics that fit that goal, run the cross-functional team, and report honestly on what worked. You decide what gets a full launch and what gets a release note, and you make that call based on business impact, not internal enthusiasm.

• Customer stories and proof. Own the proof library, not just the individual stories. Interview newly launched customers and the internal teams behind them, find the unique angle, and produce everything from short reference stories to full case studies with quotes, metrics, and narrative. Build the system that turns one interview into one-pagers, slides, use case documentation, and the proof that answers “show me someone doing this” and “when would I use this feature?” Know where the gaps in our proof are before sales tells you.

• Enablement for sales, CS, and partners. Own what those teams know and say about the platform. Build the training, the competitive positioning, and the objection handling, then measure whether it is being used and whether win rates moved. Work directly with sales and CS leadership on where the gaps are.

• Market and competitive command. Own our point of view on what competitors are shipping and what restaurant operators are actually dealing with. Bring that back into positioning, roadmap conversations, and exec discussions. Be the person the exec team asks when they want to know what is happening in market.

• External and in-product content. Keep a regular cadence of customer-win content for social and partner channels (“this brand launched this week, here’s why it’s interesting”), and apply a product marketing lens to the Help Center and in-dashboard content: embedded video, plus the context that explains why and when to use a feature, not just how it works.

How We Will Know It’s Working

At six months: you have run at least one Tier-1 launch end to end, sales is using messaging you wrote, and you have published proof for customers who launched on your watch.

At twelve months: positioning is largely owned by you, the exec team comes to you for market intel, and the systems you have built mean the next launch takes less of everyone’s time than the last one.

What We’re Looking For

We don’t believe in rigid requirements, but success in this role typically involves:

• 8+ years in B2B SaaS, including 5-7 years in product marketing, customer marketing, or a closely adjacent role.
• Ownership of at least one major product launch end to end, including the strategy and the tradeoffs, not just the deliverables.
• Positioning or messaging work that sales and CS actually adopted, and a clear account of how you got them to.
• A portfolio of written work you can walk us through, including case studies, product content, and enablement materials, and a clear sense of what it accomplished.
• Experience conducting customer interviews and finding the story inside them.
• Strong instincts for learning core personas, and for adapting the same material across prospects, customers, internal teams, and partners.
• A track record of working productively with sales and customer success, and of creating enablement content those teams actually used.
• Experience influencing cross-functional teams you don’t manage, and presenting to executives.
• Comfort with video and multimedia formats, not just written content.
• Restaurant or hospitality technology experience is a plus.

Compensation:

US - Tier 1

$165,000 - $182,000 USD

US - Tier 2

$154,000 - $168,000 USD

US - Tier 3

$146,000 - $160,000 USD

Canada

$138,000 - $148,000 CAD

Leveling & Location:

Thanx uses structured internal leveling and location-based compensation. Final leveling and compensation are determined through the interview process based on experience, scope, and work location, and any offer will align with the appropriate range.

Application Process:

This position is an existing vacancy.

We may use artificial intelligence (AI) tools to assist in screening or assessing applications; human review will always remain part of the process.

Ready to change your life? Apply now!

We are proud to be an Equal Employment Opportunity company. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Thanx will consider qualified applicants with arrest or conviction records for employment in a manner consistent with local requirements.

Who Are We?

Thanx is a leading loyalty and guest engagement platform for regional and national restaurants. We help brands drive profitable growth by increasing guest frequency, growing digital sales, and reducing reliance on discounts. Most loyalty platforms work for guests who are already loyal. Thanx unifies loyalty, digital ordering, and marketing automation in one platform that turns first-time and casual guests into regulars, treating loyalty as a business outcome, not a program, and engaging across the entire guest base.

Thanx has raised more than $30M from elite investors including M33 Growth, Ribbit Capital, and Sequoia Capital. Our success is rooted in a culture that has attracted some of the best talent in the country, and we are proud of strong employee tenure, a track record of internal promotions, and the company-wide shift to working AI-native over the last 18 months. We credit our cultural “core behaviors” with these accomplishments: Think Boldly, Execute Reliably, Focus on What Matters, Say “Thanx” Genuinely, Encourage Diverse Perspectives, and Lead, Virtually.

Who Are You?

You’re a product marketer who owns outcomes, not output. You are naturally curious about customers and not-yet customers. You write well and fast, and you get real satisfaction out of turning a customer’s results into something a salesperson, a CSM, or a prospect can immediately use.

You’ve spent enough time in growth-stage B2B SaaS to know how companies like ours work: how sales cycles move, what CS teams need, why launches succeed or stall. You have run launches where you set the strategy, not just the deliverables, and you have built positioning that sales adopted because it worked, not because you told them to.

You decide what matters and what doesn’t. You hold a steady output of high-quality material, you figure things out when the path isn’t obvious, and you notice a gap and fill it before anyone assigns it. You are equally comfortable briefing the exec team and sitting on a customer call taking notes.

Everyone at Thanx has equity and is expected to operate like an owner. That means real intensity, including evenings and weekends when the work calls for it. If that isn’t what you’re looking for right now, this isn’t the right role. We would rather you know that before you apply than after you start.

Position Overview

Thanx ships a lot. That effort only matters if the market, our prospects, and our own customers understand it and adopt it. The range is wide: big agentic AI launches like our most recent, RecoveryAI; technical ones like Square ordering, where the value exists in the minutia; and everything in between. Each has a different goal, and you work backward from that goal rather than running the same playbook every time.

That’s this role. You own how the market understands what we build. You set launch strategy, own positioning and messaging for the surface areas you cover, and turn what our customers are doing into proof that makes the value obvious to prospects, customers, internal teams, and partners.

You report to the VP of Marketing and operate as a peer to sales, CS, product, and partnerships leadership. You will lead cross-functional launch teams without formal authority over them, brief the exec team on what is and isn’t landing in market, and make the call on what we do and don’t invest in.

How We Work With AI

What Thanx gives you

AI capability at Thanx is infrastructure, not a perk. You will be given the tools, the budget, and the working culture to get good at this quickly:

• Real token budgets. You will not be rationed on the tool you use to do your work.
• Keystone. Our homegrown connective tissue that puts company data and tooling into a queryable, natural-language format.
• The Grid. An internal site to host AI-built applications, reports, and tools that can be shared company-wide.
• A show-and-tell culture. People here demo what they have built, and it becomes something the rest of the company uses. Getting up the learning curve is a shared project, not a solo one.
• A growing library of tools we built ourselves. Marketing runs its own marketing calendar app, marketing dashboard, competitive intelligence hub, case study asset builder, and sales demo platform. You will add to it: build the tools that take repeatable work off your plate, and hold the output to a higher standard.

What we expect from you

• You treat AI as a working partner. You know the output is only as good as the context you give it and the review you do afterward, and you invest time in both.
• You build or improve things other people use. When you solve a problem, you put in the extra effort to make the solution reusable, so nobody on your team has to solve it again. Then you do the harder part: make it good enough, and obvious enough, that using it beats going back to the old way.
• You do not wait to be assigned the work. You notice when a one-off request is really a recurring problem, and you decide it is worth solving before anyone asks you to.

At review time, the question is not how much you used AI. It is what you built, who else is using it, and how your team works differently because of it.

What it looks like in this role

• You build the tool that makes the content. Instead of just writing the case study, you also build what orchestrates the whole case study production process: one customer interview in, a dozen usable formats out, page drafts in Webflow, deck content, and social assets that don’t wait on a designer. Sales and CS run it themselves rather than queuing behind you, and the test is whether what comes out is usable without review cycles.
• You find the stories in the product. You use our internal analytical AI tool, Sherlock, to investigate how customers actually run their business on Thanx, surfacing the learnings and outcomes that today only exist in our CSMs’ heads. You turn those golden nuggets into externally facing content in days, not weeks. Gone are the days of long-form content that takes months to produce.
• You get content seen. You treat distribution as half the job. You keep trying formats until one breaks through: video, podcasts, live events, office hours, community forums, whatever gets the audience to show up, and you use AI to make the learning curve shorter and the output more fun.
• You know the market and the competitive landscape cold. You use AI to listen for and understand what competitors are shipping and what operators are actually dealing with - traffic softness, labor costs, delivery margins - and can explain how those connect to what we sell and how we are different.

Key Responsibilities

• Positioning and messaging. Own product-level positioning and messaging for the platform areas you cover. Build the frameworks, get sales and CS to adopt them, and revise them as the market and the roadmap change. You are the person who decides how we talk about what we build, and the person who defends that choice when someone disagrees.

• Launch strategy and delivery. Own launches end to end: set the tier, define the goal, choose the tactics that fit that goal, run the cross-functional team, and report honestly on what worked. You decide what gets a full launch and what gets a release note, and you make that call based on business impact, not internal enthusiasm.

• Customer stories and proof. Own the proof library, not just the individual stories. Interview newly launched customers and the internal teams behind them, find the unique angle, and produce everything from short reference stories to full case studies with quotes, metrics, and narrative. Build the system that turns one interview into one-pagers, slides, use case documentation, and the proof that answers “show me someone doing this” and “when would I use this feature?” Know where the gaps in our proof are before sales tells you.

• Enablement for sales, CS, and partners. Own what those teams know and say about the platform. Build the training, the competitive positioning, and the objection handling, then measure whether it is being used and whether win rates moved. Work directly with sales and CS leadership on where the gaps are.

• Market and competitive command. Own our point of view on what competitors are shipping and what restaurant operators are actually dealing with. Bring that back into positioning, roadmap conversations, and exec discussions. Be the person the exec team asks when they want to know what is happening in market.

• External and in-product content. Keep a regular cadence of customer-win content for social and partner channels (“this brand launched this week, here’s why it’s interesting”), and apply a product marketing lens to the Help Center and in-dashboard content: embedded video, plus the context that explains why and when to use a feature, not just how it works.

How We Will Know It’s Working

At six months: you have run at least one Tier-1 launch end to end, sales is using messaging you wrote, and you have published proof for customers who launched on your watch.

At twelve months: positioning is largely owned by you, the exec team comes to you for market intel, and the systems you have built mean the next launch takes less of everyone’s time than the last one.

What We’re Looking For

We don’t believe in rigid requirements, but success in this role typically involves:

• 8+ years in B2B SaaS, including 5-7 years in product marketing, customer marketing, or a closely adjacent role.
• Ownership of at least one major product launch end to end, including the strategy and the tradeoffs, not just the deliverables.
• Positioning or messaging work that sales and CS actually adopted, and a clear account of how you got them to.
• A portfolio of written work you can walk us through, including case studies, product content, and enablement materials, and a clear sense of what it accomplished.
• Experience conducting customer interviews and finding the story inside them.
• Strong instincts for learning core personas, and for adapting the same material across prospects, customers, internal teams, and partners.
• A track record of working productively with sales and customer success, and of creating enablement content those teams actually used.
• Experience influencing cross-functional teams you don’t manage, and presenting to executives.
• Comfort with video and multimedia formats, not just written content.
• Restaurant or hospitality technology experience is a plus.

Compensation:

US - Tier 1

$165,000 - $182,000 USD

US - Tier 2

$154,000 - $168,000 USD

US - Tier 3

$146,000 - $160,000 USD

Canada

$138,000 - $148,000 CAD

Leveling & Location:

Thanx uses structured internal leveling and location-based compensation. Final leveling and compensation are determined through the interview process based on experience, scope, and work location, and any offer will align with the appropriate range.

Application Process:

This position is an existing vacancy.

We may use artificial intelligence (AI) tools to assist in screening or assessing applications; human review will always remain part of the process.

Ready to change your life? Apply now!

We are proud to be an Equal Employment Opportunity company. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Thanx will consider qualified applicants with arrest or conviction records for employment in a manner consistent with local requirements.

The Role

Our Content Marketing team at Wpromote is looking to add a Senior Content Marketing Manager to develop, execute, and optimize content strategies that drive measurable business outcomes across organic search, AI-powered search experiences, and integrated marketing campaigns. Reporting to the Director of Content Marketing, you’ll serve as a strategic partner to clients, translating business priorities, audience insights, and performance data into content programs that build brand authority, increase discoverability, and support key objectives.

In this role, you’ll independently manage client relationships and content programs, navigate complex needs and workstreams, and collaborate across SEO, Paid Media, Social, Digital PR, Creative, and Analytics. You’ll also leverage modern content workflows and emerging tools to improve the efficiency and impact of client work.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $74,000 - $95,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions.

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-CZ

#LI-Remote

You Will Be

• Independently owning content strategy and execution across a portfolio of clients, including complex accounts and multi-workstream engagements

• Serving as a trusted client partner by translating business goals, audience needs, and performance data into clear content priorities and recommendations

• Developing strategic content roadmaps that connect organic search, AI-powered discovery, brand authority, audience engagement, and broader marketing objectives

• Identifying and prioritizing content opportunities through keyword and audience research, competitive and content performance analysis, and evolving search behaviors

• Leading client conversations and presentations, clearly communicating strategic recommendations, results and next steps

• Developing editorial calendars, content briefs, optimization plans, and integrated campaigns while maintaining strategic alignment and editorial quality

• Partnering with SEO, Paid Media, Social, Digital PR, Creative, and Analytics teams to develop connected content programs and amplification strategies

• Evaluating content performance, identifying actionable insights, and recommending adjustments based on KPIs and business impact

• Leveraging AI tools and modern workflows to improve the efficiency and quality of content research, planning, development, and analysis

You Must Have

• 6+ years of experience in Content Marketing, SEO Content, Editorial Strategy, or a related agency or in-house marketing role

• Experience independently developing and managing content strategies that drive measurable performance across organic search, engagement, or broader business objectives

• Demonstrated experience applying SEO best practices and AI-powered search insights to content strategy, development, optimization, and performance measurement

• Experience translating audience research, keyword data, competitive insights, and content performance into prioritized strategic recommendations

• Experience creating and managing a variety of content formats, including website content, blogs, thought leadership, and integrated digital marketing assets

• Proven ability to manage multiple clients, complex workstreams, and competing priorities in a fast-paced environment

• Strong client-facing communication and presentation skills, including the ability to clearly explain strategic recommendations, results, and tradeoffs

• Experience collaborating with cross-functional teams across disciplines such as SEO, Paid Media, Social, Digital PR, Creative, and Analytics

• Experience using marketing and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Adobe Analytics, Asana, and AI productivity tools such as ChatGPT or Claude

• Preference: Experience working with enterprise-level, B2B or B2C client accounts.

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

About Gladly

For business leaders who want to get AI right, Gladly is the only customer experience AI that delivers the cost savings they need AND the customer devotion that drives lasting business value. With over a decade of singular CX focus and trusted by the world’s most customer-centric brands including Crate & Barrel, Breeze Airways, and Ulta Beauty, Gladly was designed for devotion, not deflection: purpose-built to engage customers and turn every conversation into lasting relationship equity. The result is experiences that are radically personal and effortlessly scalable, emotionally intelligent and operationally efficient.

At the heart of our simply powerful platform, Gladly maintains one continuous conversation across all channels while striking the perfect balance of AI and human connection. With 450M+ conversations powered globally, $510M+ cumulative cost savings delivered for customers, and a 65% increase in CSAT, this is a team where your work has real impact at scale. Learn more at www.gladly.ai.

About the role

You will be the product marketing owner for two of our AI platform product areas: our agent orchestration and steering platform (Agent Harness) and the AI engine that powers resolution across every customer conversation (AI Core). This is a full-stack, hands-on senior IC role: you own positioning, messaging, launch strategy, and sales enablement for both areas end to end, without a manager doing the work alongside you.

This is a builder’s PMM role at a company whose product is AI. The buyers are technical, the product changes weekly, and the market narrative moves faster than any launch calendar. You need to be able to sit in an eval review, understand what changed in the model or agent behavior, and translate it into a story a CX leader and their technical team both believe.

What you’ll own

• Positioning and messaging for Agent Harness and AI Core, grounded in how the products actually work (agent behavior, steering, evaluation, and measurement), not generic AI claims.
• Own launch strategy and execution across launches of all sizes, including narrative assets and cross-functional coordination with Product and Sales as the launch requires—with tier-one launches (our largest, most visible GTMs) owned end to end as a core expectation of the role.
• Sales enablement for these product areas: talk tracks, demo narratives, competitive positioning, and objection handling that hold up in technical evaluations.
• Market and competitive intelligence on the AI agent platform landscape, fed back into product and GTM decisions.

What we’re looking for

• Experience doing product marketing (or closely adjacent work) for AI/ML products, ideally LLM-based products, AI agents, or developer/platform products, where you had to understand the technology deeply enough to be credible with technical buyers.
• Technical fluency with modern AI systems: you can explain how LLM-based agents work, what evaluation and steering mean in practice, and why they matter to a buyer. You don’t need to build models, but you need to be conversant with the people who do.
• Daily, hands-on use of AI tooling in your own work (research, drafting, analysis, and building) and a point of view on how it changes the PMM craft.
• Demonstrated senior-IC judgment: you can carry two product areas simultaneously, prioritize ruthlessly, and operate with minimal oversight.
• Strong writing and narrative skills, with samples that show range from technical explainers to executive-level positioning.

What this role is not

• This is not a product management role. It carries no roadmap ownership, no product requirements, and no engineering-facing delivery responsibilities.
• This is not a people-management or team-leadership role. It is a senior individual contributor position.
• This is not a demand generation, content marketing, or campaigns role; those functions sit elsewhere in marketing.

Salary for this role

$150,000 to $185,000 annual salary + equity + benefits

For cash compensation, we set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar-stage growth companies. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above.

Why Join Gladly?

Gladly is redefining customer experience AI; we’re designed for devotion, not deflection. We put people at the center of everything we build, from our platform to our culture. When you join us, you’ll enjoy:

• Competitive salaries, stock options, and comprehensive benefits
• Generous paid time off, parental leave, and home office stipends
• A fully remote work environment with opportunities for in-person team gatherings
• A strong commitment to professional growth and an inclusive workplace where diverse perspectives thrive
• A company where AI is not a buzzword. We build AI products and we expect our team to use AI tools daily

We’re a team that believes in transparency, collaboration, and the idea that the best work happens when talented people genuinely enjoy working together. Top talent, good vibes, no politics. If this role excites you but you don’t meet every qualification, we still encourage you to apply. The perspectives and experiences you bring matter more than checking every box.

Why This Role, Why Now

An increasing share of the buying decision now runs through partners: solution providers, MSSPs, distributors, technology alliances, and the hyperscaler marketplaces. ReversingLabs has the platform and the category position, but not yet a single global framework for how we market to, with, and through the ecosystem that sells it. This role builds that framework and turns it into pipeline.

Is This You?

You are a channel marketer who thinks like an investor: every dollar of partner funding has a return attached, and you can show it. You have built partner motions where none existed, and you would rather write the playbook than inherit one.

Within a year, your programs are the reason partners put their budget, their sellers, and their services practices behind ReversingLabs instead of the vendor next to us on the shelf.

At a Glance

Role - Partner Marketing Strategist (Global)

Team - Marketing

Location - Remote, USA

Compensation - $151,000 – $161,000 base + bonus + equity

Experience - 6-8 years

Travel - Up to 25%, including international travel

What You’ll Own

• Own global partner marketing strategy, campaign architecture, and partner-facing brand programs in support of the company’s pipeline and revenue goals.
• Build and run scalable partner demand generation programs, in collaboration with field and growth marketing, to drive pipeline, awareness, and engagement in support of partner sales growth, market share expansion, and regional pipeline targets.
• Define quarterly joint marketing and enablement strategies, objectives, and measures of success with a select group of strategic global partners across the Americas, EMEA, and APJ.
• Work hand-in-hand with partners’ marketing teams to build joint go-to-market programs and see them through to launch: podcasts, news and PR, digital campaigns, webinars, co-authored content, and joint event presence.
• Develop the campaign-in-a-box model — modular partner campaigns, co-branded assets, and messaging kits that regional teams and partners can localize and deploy without rebuilding from scratch.
• Build joint value propositions, integration launch plans, and co-marketing motions with strategic technology partners, hyperscalers, and OEM alliances that reach shared customers.
• Act as investor relations for the partner ecosystem: own global market development funds (MDF) strategy end to end, tie every dollar to measurable outcomes, report returns back to partners and internal leadership, and use that track record to grow the MDF and co-op allocation partners direct toward ReversingLabs.
• Set global partner marketing targets and contribution goals, define the metrics, analyze performance, and own accountability for hitting the number — working across product marketing, sales enablement, demand generation, field marketing, channel sales, and alliance leadership to get there.
• Other duties as assigned

What Success Looks Like in Year One

• First 90 days: a global partner marketing plan with named priority partners, a quarterly joint planning cadence in place, and the first campaign-in-a-box built and handed to regional teams.
• Measurable partner-sourced and partner-influenced pipeline against an agreed target, with cost per opportunity and return on program spend tracked program by program.
• Trusted working relationships with field marketing, channel sales, and alliance leaders in all three theaters, and executive-level credibility with the marketing leaders at our top strategic partners.
• MDF and co-op strategy operating end to end — allocation, execution, and returns reported back to partners and leadership each quarter — and a track record strong enough to grow the funds partners direct toward ReversingLabs.

What We’re Looking For

Here’s what actually matters:

Must Haves

• Substantial partner or channel marketing experience with high-technology companies, working across solution providers, distribution, MSSP/service partners, and technology alliances.
• Expert understanding of how to drive business and marketing with and through the partner community, with a proven track record of results.
• 6-8 years of experience marketing across regions, with a working understanding of the cultural and go-to-market differences between the Americas, EMEA, and APJ.
• Breadth across marketing disciplines — field, digital, content, and events — with experience managing programs and budgets aligned to marketing and sales goals as an individual contributor.
• Exceptional project management, organizational, and interpersonal skills, plus excellent verbal, written, and presentation skills; a self-starter who runs multiple projects on tight deadlines across time zones.
• Bachelor’s degree in marketing, business, communications, or a relevant field; fluency in English; willing to travel up to 25%, including international travel.
• AI-Forward Mindset: You embrace AI and emerging technologies as part of how you work, using them to improve efficiency, solve problems, and deliver better results. You’re curious, open to new ways of working, and willing to experiment, learn, and help others adopt tools and approaches that make us more effective.

Nice to Haves

• You have built a partner marketing function or motion from the ground up, not just executed inside one that already existed.
• You have marketed a category the buyer didn’t know they needed yet, and can point to how partner storytelling moved that market.
• You have credibility with partner executives — the person their CMO or practice leader will take a meeting with, and who can make the business case for betting budget and headcount on your solution over the other vendors competing for the same shelf space.
• You have shifted a channel’s economics: moved partners from transactional resell toward services, managed offerings, or embedded and OEM motions, and rebuilt the marketing to match.
• You can defend your numbers — you think in partner-sourced and partner-influenced pipeline, cost per opportunity, and return on program spend rather than activity counts.
• You understand how regulation and compliance pressure creates channel opportunity, and have built partner plays on the back of it.
• Additional language skills beyond English.

About ReversingLabs

ReversingLabs is the leader in software supply chain security, helping the world’s most security-conscious organizations detect and respond to threats hidden inside software. Our platform is trusted by Fortune 500 companies, government agencies, and security teams globally. We’re a company that takes the work seriously and takes care of the people doing it.

🌐 Careers Page · 💼 LinkedIn · 🔍 Our Technology

Benefits & Financial Health

We built our benefits around what actually matters to people, not just what looks good on a list.

💰 Financial Security

• 401(k) with Traditional and Roth options
• Flexible Spending Accounts (Health & Dependent Care)

🩺 Health & Wellbeing

• ~90% employer-covered medical premiums
• HRA to offset your medical deductible
• 100% employer-paid dental, vision, disability & life insurance
• Pet insurance + Calm app membership

🌴 Work-Life Balance

• Flexible PTO
• Quarterly Wellness Weekends - company-wide 3-day breaks built into the calendar
• Remote work stipend for internet & cell
• 8 paid volunteer hours annually

🚀 Growth & Culture

• Clear paths for advancement and internal mobility
• A collaborative, remote-first environment where your work has real impact

Our Hiring Process

We respect your time and want to be upfront about what to expect. Our process typically takes 3-5 weeks and includes:

1. Application Review - We review every application and aim to respond within 7 business days
2. Recruiter Screen - A 30-minute conversation to learn about you and share more about the role
3. Hiring Manager Interview - A deeper dive into your experience and how you think
4. Panel interview with representatives from our AWS, GTM and Channel teams
5. Quick discussion with our CRO, this role reports into his org
6. Final wrap up discussion with hiring manager
7. Offer — We move quickly once we find the right person

Questions along the way? Reach out to Nicole Marquis at nicole.marquis@reversinglabs.com.

What Happens Next

Ready to apply? Hit the button below. If you’d like to learn more about life at ReversingLabs first, visit our careers page or connect with us on LinkedIn.

We look forward to hearing from you.

Why ReversingLabs

• 🏆 Inc. Best Workplace 2025
• 🏆 Built In Best Place to Work 2025 & 2026
• 🏆 2026 Cybersecurity Excellence Award for Top Software Supply Chain Security     Solution
• 🏆 2026 Gold Globee Award for The New Standard for Software Supply Chain Security
• 🏆 2026 Global InfoSec Award
• 🏆 2026 Fast Company’s Best Workplaces for Innovators

We believe the best teams are built from diverse perspectives, backgrounds, and experiences. ReversingLabs is an equal opportunity employer and does not discriminate based on race, color, ethnicity, national origin, religion, sex, gender identity, sexual orientation, age, disability, veteran status, or any other protected status.

For U.S.-based roles, candidates must be authorized to work in the United States without current or future sponsorship. ReversingLabs does not offer visa sponsorship at this time.

Applicants only. Recruiting agencies, please do not contact.

The Role

Our Content Marketing team at Wpromote is looking to add a Senior Content Marketing Manager to develop, execute, and optimize content strategies that drive measurable business outcomes across organic search, AI-powered search experiences, and integrated marketing campaigns. Reporting to the Director of Content Marketing, you’ll serve as a strategic partner to clients, translating business priorities, audience insights, and performance data into content programs that build brand authority, increase discoverability, and support key objectives.

In this role, you’ll independently manage client relationships and content programs, navigate complex needs and workstreams, and collaborate across SEO, Paid Media, Social, Digital PR, Creative, and Analytics. You’ll also leverage modern content workflows and emerging tools to improve the efficiency and impact of client work.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $74,000 - $95,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions.

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-CZ

#LI-Remote

You Will Be

• Independently owning content strategy and execution across a portfolio of clients, including complex accounts and multi-workstream engagements

• Serving as a trusted client partner by translating business goals, audience needs, and performance data into clear content priorities and recommendations

• Developing strategic content roadmaps that connect organic search, AI-powered discovery, brand authority, audience engagement, and broader marketing objectives

• Identifying and prioritizing content opportunities through keyword and audience research, competitive and content performance analysis, and evolving search behaviors

• Leading client conversations and presentations, clearly communicating strategic recommendations, results and next steps

• Developing editorial calendars, content briefs, optimization plans, and integrated campaigns while maintaining strategic alignment and editorial quality

• Partnering with SEO, Paid Media, Social, Digital PR, Creative, and Analytics teams to develop connected content programs and amplification strategies

• Evaluating content performance, identifying actionable insights, and recommending adjustments based on KPIs and business impact

• Leveraging AI tools and modern workflows to improve the efficiency and quality of content research, planning, development, and analysis

You Must Have

• 6+ years of experience in Content Marketing, SEO Content, Editorial Strategy, or a related agency or in-house marketing role

• Experience independently developing and managing content strategies that drive measurable performance across organic search, engagement, or broader business objectives

• Demonstrated experience applying SEO best practices and AI-powered search insights to content strategy, development, optimization, and performance measurement

• Experience translating audience research, keyword data, competitive insights, and content performance into prioritized strategic recommendations

• Experience creating and managing a variety of content formats, including website content, blogs, thought leadership, and integrated digital marketing assets

• Proven ability to manage multiple clients, complex workstreams, and competing priorities in a fast-paced environment

• Strong client-facing communication and presentation skills, including the ability to clearly explain strategic recommendations, results, and tradeoffs

• Experience collaborating with cross-functional teams across disciplines such as SEO, Paid Media, Social, Digital PR, Creative, and Analytics

• Experience using marketing and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Adobe Analytics, Asana, and AI productivity tools such as ChatGPT or Claude

• Preference: Experience working with enterprise-level, B2B or B2C client accounts.

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.

With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.

At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.

Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.

**Travel to Office expectations**

For Remote Roles: If this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include, but not limited to, onboarding, team events, semi-annual and annual team meetings.

For Hybrid Roles: If this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi-weekly/monthly events in the office with your specific team. This is a requirement for this role.

Position Summary:

The Marketing Automation Architect plays a key role in influencing the strategic and technical direction for the Marketing Operations and Analytics teams within Adobe Marketo Engage and the marketing automation ecosystem at PointClickCare. Reporting to the Director, Marketing Analytics & Marketing Technology, this role defines the vision, architecture, and governance of the marketing automation platform while enabling scalable, data-driven customer engagement across the buyer lifecycle. The role combines platform architecture, solution design, technical leadership, and strategic consulting, partnering with Marketing, Sales Operations, Revenue Operations, IT, Analytics, and Product Marketing to keep the MarTech ecosystem scalable, reliable, secure, and positioned for future innovation.

Key Responsibilities:

• Platform Architecture, Strategy & Governance: Shape the technical vision, architecture, and roadmap for Adobe Marketo Engage; establish platform governance, standards, and best practices; identify technical debt and architectural opportunities; oversee platform health, performance, and administration.
• Solution Design & Marketing Automation Delivery: Design and implement journey-based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages, and reusable program templates; serve as primary technical consultant for Marketing, Sales Operations, and Customer Success.
• Enterprise Integrations & MarTech Ecosystem: Own and optimize the Marketo/Salesforce integration (synchronization, lifecycle logic, field mappings, data integrity); manage integrations with webinar, event, LeanData, live chat, and CMS platforms; act as primary technical liaison with Adobe Marketo Support.
• Lead Scoring & Lifecycle Management: Own the strategy, governance, and continuous optimization of lead scoring models and lifecycle frameworks in partnership with Sales Operations and Analytics to improve lead quality, conversion, and pipeline performance.
• Technical Leadership, Security Communications & Enablement: Serve as subject matter expert and mentor for the Marketing Operations team; own governance of customer-facing security and service communications with Security, Product, Legal, and Corporate Communications; lead continuous improvement and AI adoption initiatives.

Required Skills & Experience:

• Bachelor’s degree, diploma, or equivalent combination of education, certifications, and experience.
• 8+ years of experience administering and architecting Adobe Marketo Engage within complex B2B enterprise environments.
• Extensive experience designing enterprise marketing automation strategies, lifecycle programs, lead scoring frameworks, and scalable automation solutions.
• Deep expertise integrating Marketo with Salesforce CRM and enterprise marketing technology platforms.
• Demonstrated success establishing platform governance, standards, and operational best practices.
• Experience leading cross-functional initiatives involving Marketing, Sales Operations, Revenue Operations, and IT.
• Adobe Marketo Engage Certified Expert certification required or strongly preferred
• Strong analytical mindset, excellent troubleshooting and solution design capabilities, and clear communication skills.

Preferred Experience:

• Salesforce certification considered an asset.
• AI fluency and/or experience leveraging Microsoft 365 Copilot to improve productivity, collaboration, and marketing operations.
• Hands-on experience with LeanData, webinar platforms, and other event technologies beyond core Marketo/Salesforce administration.
• Working knowledge of privacy regulations including CASL and GDPR, and of marketing analytics, attribution, and dashboard development.

$124,000 - $138,000 a year

At PointClickCare, base salary is one of the many components that make up our total rewards package. The Canada base salary range for this position is $124,000 - $138,000 + bonus + benefits, non-overtime eligible. Our salary ranges are determined by job and level. The range displayed on each job posting reflects the target for new hire salaries for the position across all Canada locations. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience including professional and lived experience, and/or work location. Your recruiter can share more information about our total rewards package during the hiring process.

#LI-TW1

#LI-Remote

PointClickCare Benefits & Perks:

Benefits starting from Day 1!

Retirement Plan Matching

Flexible Paid Time Off

Wellness Support Programs and Resources

Parental & Caregiver Leaves

Fertility & Adoption Support

Continuous Development Support Program

Employee Assistance Program

Allyship and Inclusion Communities

Employee Recognition … and more!

It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact [email protected] should you require any accommodations. As part of our commitment to a streamlined and equitable hiring experience, PointClickCare uses AI tools to assist with candidate screening and assessment.

When you apply for a position, your information is processed and stored with Lever, in accordance with Lever’s Privacy Policy. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it.  If you have any questions about how PointClickCare uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact PointClickCare’s human resources team: [email protected]

PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.

With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.

At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.

Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.

**Travel to Office expectations**

For Remote Roles: If this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include, but not limited to, onboarding, team events, semi-annual and annual team meetings.

For Hybrid Roles: If this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi-weekly/monthly events in the office with your specific team. This is a requirement for this role.

Position Summary:

The Marketing Automation Architect plays a key role in influencing the strategic and technical direction for the Marketing Operations and Analytics teams within Adobe Marketo Engage and the marketing automation ecosystem at PointClickCare. Reporting to the Director, Marketing Analytics & Marketing Technology, this role defines the vision, architecture, and governance of the marketing automation platform while enabling scalable, data-driven customer engagement across the buyer lifecycle. The role combines platform architecture, solution design, technical leadership, and strategic consulting, partnering with Marketing, Sales Operations, Revenue Operations, IT, Analytics, and Product Marketing to keep the MarTech ecosystem scalable, reliable, secure, and positioned for future innovation.

Key Responsibilities:

• Platform Architecture, Strategy & Governance: Shape the technical vision, architecture, and roadmap for Adobe Marketo Engage; establish platform governance, standards, and best practices; identify technical debt and architectural opportunities; oversee platform health, performance, and administration.
• Solution Design & Marketing Automation Delivery: Design and implement journey-based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages, and reusable program templates; serve as primary technical consultant for Marketing, Sales Operations, and Customer Success.
• Enterprise Integrations & MarTech Ecosystem: Own and optimize the Marketo/Salesforce integration (synchronization, lifecycle logic, field mappings, data integrity); manage integrations with webinar, event, LeanData, live chat, and CMS platforms; act as primary technical liaison with Adobe Marketo Support.
• Lead Scoring & Lifecycle Management: Own the strategy, governance, and continuous optimization of lead scoring models and lifecycle frameworks in partnership with Sales Operations and Analytics to improve lead quality, conversion, and pipeline performance.
• Technical Leadership, Security Communications & Enablement: Serve as subject matter expert and mentor for the Marketing Operations team; own governance of customer-facing security and service communications with Security, Product, Legal, and Corporate Communications; lead continuous improvement and AI adoption initiatives.

Required Skills & Experience:

• Bachelor’s degree, diploma, or equivalent combination of education, certifications, and experience.
• 8+ years of experience administering and architecting Adobe Marketo Engage within complex B2B enterprise environments.
• Extensive experience designing enterprise marketing automation strategies, lifecycle programs, lead scoring frameworks, and scalable automation solutions.
• Deep expertise integrating Marketo with Salesforce CRM and enterprise marketing technology platforms.
• Demonstrated success establishing platform governance, standards, and operational best practices.
• Experience leading cross-functional initiatives involving Marketing, Sales Operations, Revenue Operations, and IT.
• Adobe Marketo Engage Certified Expert certification required or strongly preferred
• Strong analytical mindset, excellent troubleshooting and solution design capabilities, and clear communication skills.

Preferred Experience:

• Salesforce certification considered an asset.
• AI fluency and/or experience leveraging Microsoft 365 Copilot to improve productivity, collaboration, and marketing operations.
• Hands-on experience with LeanData, webinar platforms, and other event technologies beyond core Marketo/Salesforce administration.
• Working knowledge of privacy regulations including CASL and GDPR, and of marketing analytics, attribution, and dashboard development.

$159,000 - $177,000 a year

At PointClickCare, base salary is one of the many components that make up our total rewards package. The US base salary range for this position is $159,000 - $177,000 + bonus + benefits, non-overtime eligible. Our salary ranges are determined by job and level. The range displayed on each job posting reflects the target for new hire salaries for the position across all US locations. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience including professional and lived experience, and/or work location. Your recruiter can share more information about our total rewards package during the hiring process.

#LI-TW1

#LI-Remote

PointClickCare Benefits & Perks:

Benefits starting from Day 1!

Retirement Plan Matching

Flexible Paid Time Off

Wellness Support Programs and Resources

Parental & Caregiver Leaves

Fertility & Adoption Support

Continuous Development Support Program

Employee Assistance Program

Allyship and Inclusion Communities

Employee Recognition … and more!

It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact [email protected] should you require any accommodations. As part of our commitment to a streamlined and equitable hiring experience, PointClickCare uses AI tools to assist with candidate screening and assessment.

When you apply for a position, your information is processed and stored with Lever, in accordance with Lever’s Privacy Policy. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it.  If you have any questions about how PointClickCare uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact PointClickCare’s human resources team: [email protected]

PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Forward was founded in 2013 by four Stanford Ph.D.s, building the industry’s first network digital twin: a mathematically accurate model of the production network. It’s the foundation for autonomous networking, giving engineers and AI agents the ability to know the impact of every change before it touches production. That founding instinct still defines how we work. We’re accurate and evidence-driven, relentless about clarity, and we’d rather be certain than comfortable, building a groundbreaking platform that transforms how teams run and secure networks across every major cloud and vendor environment.

Global leaders like Goldman Sachs, PayPal, S&P Global, IBM, and Dell trust Forward, alongside fast-growing enterprises and government agencies, realizing an average of $14.2 million in annual benefits, according to IDC. Backed by top-tier investors, including A. Capital, Andreessen Horowitz, Goldman Sachs, MSD Partners, Omega Venture Partners, Section 32, and Threshold Ventures, and headquartered in Santa Clara, we’re most proud of our team: curious people who’d rather build what doesn’t exist than accept how things have always been done.

We are seeking a Senior Technical Marketing Engineer (Network Automation) to help drive adoption and understanding of Forward’s automation capabilities across customers, partners, and the broader network engineering community.

As a Senior Network Automation TME, you will sit at the intersection of product and go-to-market execution. You will translate Forward’s differentiated automation capabilities — network queries, verification-as-code, API-driven workflows, and CI/CD-style change validation — into compelling automation workflows, technical content, and field enablement that resonate with network automation practitioners and decision-makers.

This is a non-quota-carrying, highly technical, and externally visible role with meaningful influence on product direction and market positioning.

Responsibilities

• Partner with Product Management to define, validate, and shape automation-related capabilities and use cases.
• Design and evangelize customer workflows that realize the value of automation features, including NQE (Network Query Engine), APIs, and CI/CD-driven verification.
• Enhance existing product integrations and build new ones to expand automation and interoperability across the broader network and IT ecosystem.
• Build and maintain lab environments to support demos, technical validation, and automation use-case exploration.
• Develop high-quality technical collateral for internal audiences, including training materials, demo guides, and sales enablement content.
• Collaborate with Marketing to create external-facing assets such as whitepapers, solution briefs, blogs, presentations, and videos.
• Enable Sales and Solutions teams with automation-focused demos, messaging, and technical training.
• Represent Forward at customer meetings, webinars, and industry events, including networking and automation conferences and trade shows.
• Contribute thought leadership on network automation trends and Forward’s role in modern NetDevOps and intent-based networking architectures.
• Gather field and market feedback to influence product roadmap and automation positioning.

Required Qualifications

• 8+ years of experience as a Technical Marketing Engineer, Sales Engineer, Network Engineer, or similar customer-facing technical role.
• Strong understanding of enterprise networking concepts, including routing, switching, and network change management.
• Experience with NetDevOps practices, CI/CD pipelines, or infrastructure-as-code workflows applied to networking.
• Familiarity with source control (Git), API integration, and building automation against network data models.
• Hands-on experience with network automation tooling and frameworks (e.g., Ansible, Terraform, Python, REST APIs, or similar).
• Experience working with complex enterprise networks across on-prem, virtualized, and cloud environments.
• Hands-on experience with at least one major cloud platform and familiarity with virtualization and containerized environments.
• Proven ability to build and operate lab environments for demos and technical validation.
• Excellent communication and presentation skills, with the ability to explain complex concepts to technical and non-technical audiences.
• Bachelor’s degree in Computer Science, Engineering, Networking, or a related field.
• Ability to work effectively across Product, Sales, and Marketing teams.

Preferred Qualifications

• Working knowledge of data query and transformation languages (e.g., GraphQL, JSONPath, or a query engine such as Forward’s NQE).
• Familiarity with AI/ML concepts and hands-on experience exploring AI-driven use cases in network operations or data analysis.
• Working knowledge of Linux administration.
• Familiarity with Forward or similar network visibility, verification, or analytics platforms.
• Experience presenting at conferences, webinars, or customer-facing technical events.

The base pay range for this role is between $200,000 and $230,000. Base pay will depend on your skills, qualifications, experience, and location.

Silverback Strategies is a performance marketing agency built to help marketers grow and capitalize on change. Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal have recognized Silverback as one of the best places to work.

We hire the best and help them get better. Silverbackers are supported, challenged and inspired by their peers. Regardless of title or tenure, every Silverbacker plays a role in helping our agency get better. This is a place where you can make a difference.

Today, we’re ready to add another Senior Paid Media Manager to our team. Our new Senior Paid Media Manager will serve as a premier subject matter expert in all things related to Paid Media. You will act as a true paid channel expert, developing and managing a portfolio of Paid Media accounts and marketing campaigns, building great relationships, managing projects and deliverables, and growing accounts.

You’ll work on a team of other Paid Media Specialists and Managers, but as the Sr. Manager, will be expected to go “above and beyond” to exemplify excellence in your work & contribute to internal initiatives like developing media best practices, disseminating industry updates, and enhancing Silverback’s overall media product. You’ll serve as a role model and mentor to your peers, and in some cases, will even directly manage 1-2 junior teammates.

The Senior Paid Media Manager is expected to work cross-functionally, finding opportunities to enhance our clients’ overall digital programs through Paid initiatives and complementary strategies with other services. You’ll collaborate internally with teammates in Creative, Analytics, SEO, and Client Services functions. You’ll be the true face of Paid Media for your assigned clients, and will spearhead the kickoff, development, tactical execution, and ongoing testing, optimization, and overall success of your clients’ media strategies & performance.

Here’s what we expect from our Senior Paid Media Manager.

—What You’ll Do—

• Responsible for driving the strategy, innovation, and performance of multiple client Paid Media strategies

• Fully “own” the success of a portfolio of a few (3-5) client accounts

• Plan, implement, and audit paid media campaigns & strategies that align with client KPIs and marketing goals

• Successfully plan & execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok)

• Pioneer testing and deployment of “outside the box” media channels & tools

• Collaborate closely with internal teammates in our Creative and Analytics teams to drive successful creative strategy/performance & analytics measurement, tag management, etc

• Collaborate cross-functionally whenever appropriate (i.e. on multiservice clients) with counterparts in SEO to drive successful cross-channel marketing strategy for clients

• Regularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clients

• Leverage various tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accounts

• Serve as the lead point of contact for all things Paid Media for your “owned” clients; lead biweekly and ad hoc client calls to build & maintain strong client relationships

• Successfully retain & even grow your assigned client portfolio through best-in-class communication, storytelling, presentation, and relationship building

• Accurately communicate project timelines to clients; manage client expectations and proactively update clients as things change

• Understand the client’s industry, audience and goals and stay on top of industry changes, trends, and best practices

• Play a close role in sales enablement, including but not limited to identifying upsell/cross-sell opportunities and contributing to sales pitches, client onboardings/kickoffs, etc

• Effectively delegate support tasks as appropriate to junior teammates; manage quality assurance for teammates’ work & ensure clients are receiving high-quality deliverables 100% of the time

• In some cases, directly manage (i.e. act as the dedicated people manager) for 1-2 Paid Media teammates (Managers, Specialists, or Associates)

• Contribute to the overall success of the Media department through proactive involvement in product development, process improvement, and direct collaboration with the Associate Directors and Senior Director of Paid Media

—What We’re Looking For—

• 5+ years of experience (minimum) managing Paid Search AND Social campaigns. (Main platforms are Google, Meta, LinkedIn, and TikTok)

• Previous agency experience is a must-have!

• Experience serving as the main point of contact on client engagements (at least 3+ years of client-facing experience); strong comfortability being client-facing

• Strong experience driving/leading paid media account strategy

• Strong testing & innovation mentality

• Experience collaborating with Creative resources and contributing to creative briefs + driving paid social performance creative

• Advanced proficiency with Google Analytics 4 and Google Sheets/Excel

• Experience with Google Tag Manager and Supermetrics is a plus!

• Strong analytical skills, technical knowledge and attention to detail

• Excellent written and verbal communication skills

• Eagerness to deliver under tight deadlines

• Genuine curiosity that will guide the research to inform your technical work

• Outstanding time management and organization skills

• The ability to accept constructive criticism in a professional manner and to learn from edits

• Comfort with constant personal and professional growth

—Why Silverback?—

• Silverback isn’t for everybody. If you’re an A player, you will get paid more, learn more and grow faster with support from a smart and fun team. If you’re a B player, you will be miserable.

• Work with the A team: We are ruthless about putting the best possible team on the field.

• Make an impact: We’re a small agency. Everybody has the opportunity to drive change and impact.

• Get paid: We hire the best and pay them generously.

• Do cool sh*t: From media to SEO to measurement, learn the cutting edge of what works.

—Benefits & Perks—

• Unlimited PTO

• Comprehensive health, dental, and vision plans

• Virtual Team Events and a fun, casual, inclusive company culture

• Company-paid ClassPass membership

• 12 weeks of Paid Parental Leave

• Summer Fridays

• 401(k) with Employer Match

—Work Environment—

• We’re a fully remote agency with employees working across the continental United States. At Silverback, you’ll be part of a remote work culture that emphasizes smooth, productive online communication.

• We at Silverback pride ourselves on being an extremely tight-knit team. We boast an unparalleled culture of collaboration, empathy, and a truly “work hard, play hard” mentality.

• We are consistently recognized as a Top Workplace on Glassdoor, and were most recently awarded a prestigious 2022 Best Places to Work designation by Ad Age. Apply today & discover for yourself what makes Silverback Strategies such a special place to work. We can’t wait to hear from you!

Silverback Strategies is an equal opportunity employer. If you believe you meet the qualifications for the position, then we invite you to apply. We celebrate the free flow of conversation, ideas and opinions at Silverback, but actions such as bullying, discrimination, harassment or retaliation of any kind are strictly prohibited in our workplace. We are committed to providing a safe, open and accommodating environment that allows all of our team members to thrive. Employment decisions are made without regard to age, color, disability, family, genetic information, origin, race, religion, sex. For more information, we invite you to visit eeoc.gov.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

The Role

As the Associate Director of B2B Media Strategy, you will lead enterprise and growth-stage clients in translating complex business goals into measurable marketing outcomes. You’ll shape integrated go-to-market strategies that connect media, operations, and revenue alignment—ensuring impact from first impression to closed-won revenue.

Key areas of focus include:

• Media strategy: Optimize media mix, audience segmentation, creative alignment, and measurement using advanced B2B martech, adtech, and datatech.
• Operational consulting: Apply proven frameworks (maturity maps, resource models, digital transformation strategies) to design scalable martech, adtech, and datatech solutions.
• Sales and marketing alignment: Deploy tactics that accelerate impression-to-revenue velocity across revenue teams.
• Messaging alignment: Ensure the right audiences are matched with messaging that moves accounts into pipeline and ultimately closed-won revenue.

You’ll collaborate with channel specialists, client services, and analytics teams while engaging directly with sales and marketing leaders at client organizations. This role requires executive presence, deep B2B expertise, and the ability to bridge strategic vision with hands-on execution in fast-moving, competitive markets.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $110,000 - $135,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-SD

#LI-Remote

You Will Be

Media Strategy & Execution

• Designing integrated B2B go-to-market media strategies that leverage paid, owned, and earned channels to drive measurable pipeline and revenue.
• Leading cross-channel media efforts across Paid Search, Paid Social, Programmatic (Display, Video, OTT, Audio, DOOH), SEO, content syndication, and PR.
• Optimizing media mix, budget allocation, audience segmentation, creative alignment, and measurement plans tied to full-funnel performance—not just top-of-funnel KPIs.
• Developing advanced audience strategies using ABM platforms (e.g., Demandbase, 6sense) and CRM/marketing automation data for precision targeting.
• Championing continuous improvement through structured testing frameworks to validate messaging, audience targeting, and channel mix.
• Partnering with creative teams to align messaging to B2B buyer journeys, industry verticals, and decision-maker personas.
• Leading collaboration of the Wpromote internal channel teams on the execution of strategy
• Partnering with Client Services to develop frameworks for business reviews, leading the storytelling of cross-channel insights
• Providing client and industry-specific thought leadership
• Driving strategic ideation and innovation across your clients and within the organization, facilitating new channel exploration and new partner RFPs

Operational Consulting & Design

• Conducting operational assessments using maturity maps, resource planning models, and digital transformation frameworks to identify gaps and opportunities.
• Advising on martech, adtech, and datatech architecture to ensure optimal integration, efficiency, and ROI.
• Aligning sales and marketing strategies, processes, and KPIs to optimize impression-to-revenue velocity.
• Designing solutions that may also require direct platform execution in CRM and marketing automation systems such as Salesforce, HubSpot, Marketo, Pardot, or Dynamics to implement process improvements, workflows, and integrations.
• Ensuring audience segmentation and messaging alignment that accelerates pipeline movement and deal conversion.
• Leading client performance reviews that combine media insights with operational recommendations, translating results into actionable next steps.
• Serving as a trusted advisor who can bridge campaign-level execution with strategic operational transformation.
• Mentoring team members to strengthen skills in both B2B media strategy and consultative operational design.

You Must Have

B2B Media Strategy & Practitioner Skills

• 6–8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns across Paid Search, Paid Social, and Programmatic (Display, Video, OTT, Audio, DOOH).
• Proven ability to connect full-funnel media strategies to measurable outcomes including pipeline acceleration, sales velocity, and ROI.
• Practitioner-level working knowledge of:
•  Analytics tools: GA4, Adobe Analytics
•  Tagging & tracking: Google Tag Manager (GTM) or equivalent
•  Ad platforms: DSPs (The Trade Desk, DV360), LinkedIn Ads, Google Ads, Meta Ads, and other social ad platforms
•  SEO/content tools: SEMrush, Ahrefs, or equivalent
• Expertise in audience segmentation, creative alignment, and measurement planning using ABM platforms (Demandbase, 6sense) and intent data sources (Bombora, G2, LinkedIn).
• Strong analytical skills to interpret performance data, identify opportunities, and make in-flight optimizations.
• Ability to collaborate with creative teams to ensure messaging aligns with buyer journeys, verticals, and personas.

Operational Consulting & Design Skills

• Deep working knowledge of CRM systems (Salesforce, HubSpot, Microsoft Dynamics) and marketing automation platforms (Marketo, Pardot, HubSpot Marketing Hub), including hands-on configuration, workflow creation, and reporting.
• Experience deploying operational solutions in CRM/MAP systems—such as lead routing, lifecycle stage definitions, scoring models, attribution setup, and dashboard creation.
• Familiarity with sales engagement platforms (Outreach, Salesloft) and sales intelligence tools (ZoomInfo, Apollo).
• Proven ability to assess and improve sales and marketing alignment using structured frameworks like maturity maps, resource planning models, and digital transformation roadmaps.
• Experience integrating martech, adtech, and datatech platforms to create scalable go-to-market systems.
• Ability to manage and execute cross-functional projects involving sales, marketing, and technical teams.
• Strong knowledge on best-in-class B2B measurement models including MTA, MMM and other advanced marketing analytics methodologies.

Nice to Have:

• Experience in B2B SEO and content syndication strategy.
• PR and earned media strategy experience within a B2B context.
• Experience managing marketing to sales handoff optimization and collaborating closely with sales enablement teams
• Certification in leading martech or analytics platforms (e.g., Demandbase, 6sense, Google Analytics 4, Salesforce).

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

About the Role

Chime has centralized MarTech as the shared technology foundation for all of Growth and Marketing. Web platform, communications and lifecycle platforms, ad tech, content and asset systems, experimentation, and AI marketing tooling now sit under one team — with a mandate to turn a stack of point solutions into a single growth engine. The team connects paid media channel managers, vendors, Marketing Engineering, Product, Data and Analytics, and the broader marketing organization — turning marketing requirements into reliable platforms, integrations, measurement, and data flows.

We’re hiring a Senior Paid Media MarTech Manager to make that foundation work especially well across the paid media portfolio. You will bring hands-on depth in paid media technology, measurement, attribution, mobile and app marketing, audience activation, and API/SDK integrations — while also helping shape the broader cross-channel MarTech platform strategy.

This is a senior individual contributor role with meaningful technical depth and broad cross-functional reach. You will be the person who can understand what channel teams need, translate it into clear technical requirements, work directly with vendors and engineers, troubleshoot when measurement or integrations break, and make sound decisions about what we should buy, build, integrate, consolidate, or retire. The work sits squarely between marketing and engineering: you are the person who can hold a credible conversation in both rooms and translate faithfully in each direction.

The base salary offered for this role and level of experience will begin at $153,000 and up to $200,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

• Identify capability gaps, technical risks, and opportunities across paid media channels that support long-term channel goals — then help prioritize, shape, and execute the roadmap.
• Translate channel and business objectives into technical requirements, integration plans, validation criteria, and clear ownership boundaries. Coordinate onboarding and integration of paid media platforms, measurement partners, data providers, and activation destinations from requirements through launch and ongoing improvement.
• Own the MarTech side of measurement and signal quality across conversion tracking, server-side conversion APIs, tag and event implementations, mobile measurement, attribution, deep linking, audience flows, and platform integrations. Troubleshoot discrepancies across ad platforms, measurement partners, and first-party systems, partnering with Engineering, Data and Analytics, and channel teams when issues cross into their domains.
• Bring particular depth to mobile and app measurement, including mobile measurement partners, post-ATT iOS measurement, aggregated postbacks, self-attributing networks, deep linking, deferred deep linking, SDK behavior, and app-campaign integrations.
• Run vendor evaluations and RFPs end to end: define selection criteria, assess technical and measurement capabilities, coordinate security and privacy review, evaluate integration and migration effort, support contracting and renewal decisions, and hold vendors accountable to what they committed to deliver.
• Evaluate and operationalize AI-enabled marketing capabilities, including creative tagging, performance prediction, campaign optimization recommendations, bidding and optimization signals, and workflow automation. Lead pilots with clear hypotheses, measurable success criteria, appropriate controls, and explicit kill criteria. Build practical skills, automations, or lightweight workflows yourself when that is the fastest and safest way to improve how marketing teams work.
• Define metrics and standards that show whether the paid media MarTech layer is working, including measurement reliability, signal quality, integration health, time to launch, adoption, vendor performance, and spend efficiency. Act as a trusted technical partner across Growth Marketing, Media and Acquisition, Product, Engineering, Data and Analytics, Legal, Risk, and external partners.

To thrive in this role, you have

• [7+] years in paid media technology, marketing technology, growth or marketing operations, ad tech, marketing engineering, or a related technical role — with ownership of platform integrations, not only usage of them.
• Deep hands-on experience across paid media MarTech, with meaningful depth in at least two areas such as paid search, paid social, programmatic or omnichannel DSPs, mobile and app measurement, affiliate technology, media analytics, attribution, or bid management.
• Direct experience implementing or specifying conversion tracking, server-side conversion APIs, tags and events, audience activation, and integrations that move paid media signals between platforms and internal systems. You understand the handoffs to Data and Analytics without owning warehouse architecture or analytical models.
• Strong mobile and app measurement experience, including practical knowledge of mobile measurement partners, post-ATT iOS measurement, aggregated postbacks, deep linking or deferred deep linking, self-attributing networks, SDKs, and app-campaign integrations. This is an important area of depth for the role.
• Technical fluency with APIs, SDKs, data schemas, event taxonomies, identity and audience syncs, consent constraints, match rates, and the difference between a platform limitation, an implementation problem, and a data-quality issue.
• A track record writing technical requirements and integration specifications that engineers and vendors can act on, including edge cases, monitoring needs, validation plans, and clear ownership boundaries.
• Experience running vendor evaluations or RFPs end to end, including capability assessment, technical fit, security and privacy review, integration and migration effort, contract leverage, renewal decisions, and ongoing performance management.
• Demonstrated ability to troubleshoot measurement and integration issues directly, hold a root-cause conversation with a vendor’s solutions engineer, and communicate a clear interim assessment while the investigation is still underway.
• Excellent communication and cross-functional influence skills. You can be credible with channel marketers, vendors, engineers, Product, Data and Analytics, Legal, and Risk — without relying on positional authority.
• Practical experience evaluating AI or machine-learning marketing capabilities, with a healthy skepticism of vendor-reported lift and the ability to design pilots that produce a decision rather than just a demo.

Nice-to-have

• Experience in fintech, financial services, or another regulated environment preferred, including comfort with consent, privacy, signal sharing, data matching, and compliance constraints.
• Experience with incrementality and geo testing, media mix modeling, multi-touch attribution, survey-based attribution, clean rooms, creative measurement, dynamic creative optimization, or offline and upper-funnel channel measurement.
• Experience evaluating AI-enabled creative, campaign optimization, bidding, audience, or marketing operations tools and deciding which pilots to scale, pause, or stop.
• Experience building monitoring, QA, or alerting that catches broken tags, missing postbacks, audience sync failures, data-quality issues, or channel measurement drift before they become business problems.
• Broader MarTech experience beyond paid media preferred, including CDP and reverse ETL, identity resolution, lifecycle or CRM platforms, web and CMS, experimentation, event taxonomy and instrumentation, personalization platforms, content or asset systems, or marketing data governance.

#LI-Onsite #LI-AM1

A little about us

At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it’s starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we’re proud to have helped millions unlock their financial potential.

We’re a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner’s mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.

We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.

We know that to achieve our mission, we must earn and keep people’s trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren’t just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.

Because if we don’t—who will?

*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.

What we offer for our full-time, regular employees

• 🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
• 💻 Benefits that support your work and life, including backup child, elder, and pet care and subsidized commuter benefits for eligible employees.
• ✨ Comprehensive health, financial, and wellbeing benefits designed to support you at every stage of life.
• 🏝 Generous vacation policy and company-wide paid days off
• 🫂 1% of your time off to support local community organizations of your choice
• 👟 Annual wellness stipend to use towards eligible wellness related expenses
• 👶 Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• 👪 Access to family planning reimbursement
• 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress

We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: accommodations@chime.com.

To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.

At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.

With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.

At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.

Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.

**Travel to Office expectations**

For Remote Roles: If this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include, but not limited to, onboarding, team events, semi-annual and annual team meetings.

For Hybrid Roles: If this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi-weekly/monthly events in the office with your specific team. This is a requirement for this role.

Position Summary:

The Marketing Automation Architect plays a key role in influencing the strategic and technical direction for the Marketing Operations and Analytics teams within Adobe Marketo Engage and the marketing automation ecosystem at PointClickCare. Reporting to the Director, Marketing Analytics & Marketing Technology, this role defines the vision, architecture, and governance of the marketing automation platform while enabling scalable, data-driven customer engagement across the buyer lifecycle. The role combines platform architecture, solution design, technical leadership, and strategic consulting, partnering with Marketing, Sales Operations, Revenue Operations, IT, Analytics, and Product Marketing to keep the MarTech ecosystem scalable, reliable, secure, and positioned for future innovation.

Key Responsibilities:

• Platform Architecture, Strategy & Governance: Shape the technical vision, architecture, and roadmap for Adobe Marketo Engage; establish platform governance, standards, and best practices; identify technical debt and architectural opportunities; oversee platform health, performance, and administration.
• Solution Design & Marketing Automation Delivery: Design and implement journey-based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages, and reusable program templates; serve as primary technical consultant for Marketing, Sales Operations, and Customer Success.
• Enterprise Integrations & MarTech Ecosystem: Own and optimize the Marketo/Salesforce integration (synchronization, lifecycle logic, field mappings, data integrity); manage integrations with webinar, event, LeanData, live chat, and CMS platforms; act as primary technical liaison with Adobe Marketo Support.
• Lead Scoring & Lifecycle Management: Own the strategy, governance, and continuous optimization of lead scoring models and lifecycle frameworks in partnership with Sales Operations and Analytics to improve lead quality, conversion, and pipeline performance.
• Technical Leadership, Security Communications & Enablement: Serve as subject matter expert and mentor for the Marketing Operations team; own governance of customer-facing security and service communications with Security, Product, Legal, and Corporate Communications; lead continuous improvement and AI adoption initiatives.

Required Skills & Experience:

• Bachelor’s degree, diploma, or equivalent combination of education, certifications, and experience.
• 8+ years of experience administering and architecting Adobe Marketo Engage within complex B2B enterprise environments.
• Extensive experience designing enterprise marketing automation strategies, lifecycle programs, lead scoring frameworks, and scalable automation solutions.
• Deep expertise integrating Marketo with Salesforce CRM and enterprise marketing technology platforms.
• Demonstrated success establishing platform governance, standards, and operational best practices.
• Experience leading cross-functional initiatives involving Marketing, Sales Operations, Revenue Operations, and IT.
• Adobe Marketo Engage Certified Expert certification required or strongly preferred
• Strong analytical mindset, excellent troubleshooting and solution design capabilities, and clear communication skills.

Preferred Experience:

• Salesforce certification considered an asset.
• AI fluency and/or experience leveraging Microsoft 365 Copilot to improve productivity, collaboration, and marketing operations.
• Hands-on experience with LeanData, webinar platforms, and other event technologies beyond core Marketo/Salesforce administration.
• Working knowledge of privacy regulations including CASL and GDPR, and of marketing analytics, attribution, and dashboard development.

$124,000 - $138,000 a year

At PointClickCare, base salary is one of the many components that make up our total rewards package. The Canada base salary range for this position is $124,000 - $138,000 + bonus + benefits, non-overtime eligible. Our salary ranges are determined by job and level. The range displayed on each job posting reflects the target for new hire salaries for the position across all Canada locations. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience including professional and lived experience, and/or work location. Your recruiter can share more information about our total rewards package during the hiring process.

#LI-TW1

#LI-Remote

PointClickCare Benefits & Perks:

Benefits starting from Day 1!

Retirement Plan Matching

Flexible Paid Time Off

Wellness Support Programs and Resources

Parental & Caregiver Leaves

Fertility & Adoption Support

Continuous Development Support Program

Employee Assistance Program

Allyship and Inclusion Communities

Employee Recognition … and more!

It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact [email protected] should you require any accommodations. As part of our commitment to a streamlined and equitable hiring experience, PointClickCare uses AI tools to assist with candidate screening and assessment.

When you apply for a position, your information is processed and stored with Lever, in accordance with Lever’s Privacy Policy. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it.  If you have any questions about how PointClickCare uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact PointClickCare’s human resources team: [email protected]

PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.

With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.

At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.

Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.

**Travel to Office expectations**

For Remote Roles: If this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include, but not limited to, onboarding, team events, semi-annual and annual team meetings.

For Hybrid Roles: If this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi-weekly/monthly events in the office with your specific team. This is a requirement for this role.

Position Summary:

The Marketing Automation Architect plays a key role in influencing the strategic and technical direction for the Marketing Operations and Analytics teams within Adobe Marketo Engage and the marketing automation ecosystem at PointClickCare. Reporting to the Director, Marketing Analytics & Marketing Technology, this role defines the vision, architecture, and governance of the marketing automation platform while enabling scalable, data-driven customer engagement across the buyer lifecycle. The role combines platform architecture, solution design, technical leadership, and strategic consulting, partnering with Marketing, Sales Operations, Revenue Operations, IT, Analytics, and Product Marketing to keep the MarTech ecosystem scalable, reliable, secure, and positioned for future innovation.

Key Responsibilities:

• Platform Architecture, Strategy & Governance: Shape the technical vision, architecture, and roadmap for Adobe Marketo Engage; establish platform governance, standards, and best practices; identify technical debt and architectural opportunities; oversee platform health, performance, and administration.
• Solution Design & Marketing Automation Delivery: Design and implement journey-based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages, and reusable program templates; serve as primary technical consultant for Marketing, Sales Operations, and Customer Success.
• Enterprise Integrations & MarTech Ecosystem: Own and optimize the Marketo/Salesforce integration (synchronization, lifecycle logic, field mappings, data integrity); manage integrations with webinar, event, LeanData, live chat, and CMS platforms; act as primary technical liaison with Adobe Marketo Support.
• Lead Scoring & Lifecycle Management: Own the strategy, governance, and continuous optimization of lead scoring models and lifecycle frameworks in partnership with Sales Operations and Analytics to improve lead quality, conversion, and pipeline performance.
• Technical Leadership, Security Communications & Enablement: Serve as subject matter expert and mentor for the Marketing Operations team; own governance of customer-facing security and service communications with Security, Product, Legal, and Corporate Communications; lead continuous improvement and AI adoption initiatives.

Required Skills & Experience:

• Bachelor’s degree, diploma, or equivalent combination of education, certifications, and experience.
• 8+ years of experience administering and architecting Adobe Marketo Engage within complex B2B enterprise environments.
• Extensive experience designing enterprise marketing automation strategies, lifecycle programs, lead scoring frameworks, and scalable automation solutions.
• Deep expertise integrating Marketo with Salesforce CRM and enterprise marketing technology platforms.
• Demonstrated success establishing platform governance, standards, and operational best practices.
• Experience leading cross-functional initiatives involving Marketing, Sales Operations, Revenue Operations, and IT.
• Adobe Marketo Engage Certified Expert certification required or strongly preferred
• Strong analytical mindset, excellent troubleshooting and solution design capabilities, and clear communication skills.

Preferred Experience:

• Salesforce certification considered an asset.
• AI fluency and/or experience leveraging Microsoft 365 Copilot to improve productivity, collaboration, and marketing operations.
• Hands-on experience with LeanData, webinar platforms, and other event technologies beyond core Marketo/Salesforce administration.
• Working knowledge of privacy regulations including CASL and GDPR, and of marketing analytics, attribution, and dashboard development.

$159,000 - $177,000 a year

At PointClickCare, base salary is one of the many components that make up our total rewards package. The US base salary range for this position is $159,000 - $177,000 + bonus + benefits, non-overtime eligible. Our salary ranges are determined by job and level. The range displayed on each job posting reflects the target for new hire salaries for the position across all US locations. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience including professional and lived experience, and/or work location. Your recruiter can share more information about our total rewards package during the hiring process.

#LI-TW1

#LI-Remote

PointClickCare Benefits & Perks:

Benefits starting from Day 1!

Retirement Plan Matching

Flexible Paid Time Off

Wellness Support Programs and Resources

Parental & Caregiver Leaves

Fertility & Adoption Support

Continuous Development Support Program

Employee Assistance Program

Allyship and Inclusion Communities

Employee Recognition … and more!

It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact [email protected] should you require any accommodations. As part of our commitment to a streamlined and equitable hiring experience, PointClickCare uses AI tools to assist with candidate screening and assessment.

When you apply for a position, your information is processed and stored with Lever, in accordance with Lever’s Privacy Policy. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it.  If you have any questions about how PointClickCare uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact PointClickCare’s human resources team: [email protected]

PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Forward was founded in 2013 by four Stanford Ph.D.s, building the industry’s first network digital twin: a mathematically accurate model of the production network. It’s the foundation for autonomous networking, giving engineers and AI agents the ability to know the impact of every change before it touches production. That founding instinct still defines how we work. We’re accurate and evidence-driven, relentless about clarity, and we’d rather be certain than comfortable, building a groundbreaking platform that transforms how teams run and secure networks across every major cloud and vendor environment.

Global leaders like Goldman Sachs, PayPal, S&P Global, IBM, and Dell trust Forward, alongside fast-growing enterprises and government agencies, realizing an average of $14.2 million in annual benefits, according to IDC. Backed by top-tier investors, including A. Capital, Andreessen Horowitz, Goldman Sachs, MSD Partners, Omega Venture Partners, Section 32, and Threshold Ventures, and headquartered in Santa Clara, we’re most proud of our team: curious people who’d rather build what doesn’t exist than accept how things have always been done.

We are seeking a Senior Technical Marketing Engineer (Network Automation) to help drive adoption and understanding of Forward’s automation capabilities across customers, partners, and the broader network engineering community.

As a Senior Network Automation TME, you will sit at the intersection of product and go-to-market execution. You will translate Forward’s differentiated automation capabilities — network queries, verification-as-code, API-driven workflows, and CI/CD-style change validation — into compelling automation workflows, technical content, and field enablement that resonate with network automation practitioners and decision-makers.

This is a non-quota-carrying, highly technical, and externally visible role with meaningful influence on product direction and market positioning.

Responsibilities

• Partner with Product Management to define, validate, and shape automation-related capabilities and use cases.
• Design and evangelize customer workflows that realize the value of automation features, including NQE (Network Query Engine), APIs, and CI/CD-driven verification.
• Enhance existing product integrations and build new ones to expand automation and interoperability across the broader network and IT ecosystem.
• Build and maintain lab environments to support demos, technical validation, and automation use-case exploration.
• Develop high-quality technical collateral for internal audiences, including training materials, demo guides, and sales enablement content.
• Collaborate with Marketing to create external-facing assets such as whitepapers, solution briefs, blogs, presentations, and videos.
• Enable Sales and Solutions teams with automation-focused demos, messaging, and technical training.
• Represent Forward at customer meetings, webinars, and industry events, including networking and automation conferences and trade shows.
• Contribute thought leadership on network automation trends and Forward’s role in modern NetDevOps and intent-based networking architectures.
• Gather field and market feedback to influence product roadmap and automation positioning.

Required Qualifications

• 8+ years of experience as a Technical Marketing Engineer, Sales Engineer, Network Engineer, or similar customer-facing technical role.
• Strong understanding of enterprise networking concepts, including routing, switching, and network change management.
• Experience with NetDevOps practices, CI/CD pipelines, or infrastructure-as-code workflows applied to networking.
• Familiarity with source control (Git), API integration, and building automation against network data models.
• Hands-on experience with network automation tooling and frameworks (e.g., Ansible, Terraform, Python, REST APIs, or similar).
• Experience working with complex enterprise networks across on-prem, virtualized, and cloud environments.
• Hands-on experience with at least one major cloud platform and familiarity with virtualization and containerized environments.
• Proven ability to build and operate lab environments for demos and technical validation.
• Excellent communication and presentation skills, with the ability to explain complex concepts to technical and non-technical audiences.
• Bachelor’s degree in Computer Science, Engineering, Networking, or a related field.
• Ability to work effectively across Product, Sales, and Marketing teams.

Preferred Qualifications

• Working knowledge of data query and transformation languages (e.g., GraphQL, JSONPath, or a query engine such as Forward’s NQE).
• Familiarity with AI/ML concepts and hands-on experience exploring AI-driven use cases in network operations or data analysis.
• Working knowledge of Linux administration.
• Familiarity with Forward or similar network visibility, verification, or analytics platforms.
• Experience presenting at conferences, webinars, or customer-facing technical events.

The base pay range for this role is between $200,000 and $230,000. Base pay will depend on your skills, qualifications, experience, and location.