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Marketing Manager, Content Marketing at Wpromote

Develops and executes data-driven content marketing strategies across organic search, paid media, and integrated campaigns to drive business outcomes.

Mid Remote Posted about 13 hours ago RemoteFirstJobs Product
What this role involves

The Role

Our Content Marketing team at Wpromote is looking to add a Content Marketing Manager to develop, execute, and optimize content strategies that drive measurable business outcomes across organic search, AI-powered search experiences, and integrated marketing campaigns. Reporting to the Director of Content Marketing, you’ll partner with clients to create high-quality content that builds brand authority, increases discoverability, and supports key business objectives. You’ll collaborate across SEO, Paid Media, Social, Digital PR, Creative, and Analytics to develop data-driven content strategies and leverage modern content workflows to deliver impactful results.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $70,000 - $80,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.comemail addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-CZ

#LI-Remote

You Will Be

  • Owning the strategy, direction, and delivery of performance-driven creative across a book of business ranging from 2-5 clients, ensuring alignment with client KPIs and channel objectives
  • Translating performance data into clear creative direction, including testing roadmaps, hypotheses, and iteration plans
  • Developing recurring static and video briefs grounded in platform best practices and performance insights. Inclusive of performance-driven messaging, hooks, headlines, and ad copy tailored to platform behavior, audience insights, and campaign objectives
  • Partnering closely with Media teams to align on testing strategy, scaling opportunities, and performance optimization
  • Collaborating with Design and Production to bring concepts to life, managing timelines, budgets, and deliverables
  • Analyzing creative performance across platforms and synthesize learnings into actionable insights and next steps
  • Applying a strong understanding of platform dynamics (Meta, TikTok, YouTube, Amazon, Programmatic) to inform creative strategy
  • Supporting client communication by presenting creative concepts, performance insights, and strategic recommendations
  • Contributing to the development of creative testing frameworks, best practices, and ways of working across accounts
  • Identifying opportunities to improve creative efficiency through tools, automation, and emerging technologies
  • Traveling occasionally to visit clients, team meetings, and/or events. Likely 1-3 times/year

You Must Have

  • 2–3 years of experience in Content Marketing, SEO Content, Editorial Strategy, or a related agency or in-house marketing role.
  • Experience developing content strategies that drive measurable performance across organic search, engagement, or business objectives.
  • Strong understanding of SEO fundamentals and an interest in how AI-powered search is evolving content discovery.
  • Experience creating and managing a variety of content formats, including website content, blogs, thought leadership, and other digital marketing assets.
  • Proven ability to manage multiple clients, projects, and competing priorities in a fast-paced environment.
  • Strong client-facing communication, presentation, and project management skills.
  • Experience using marketing and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Adobe Analytics, Asana, and AI productivity tools such as ChatGPT or Claude.

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Read the full description
Marketing PPC Specialist at Pavago

Manages paid search and performance marketing campaigns across Google Ads, Local Services Ads, and Meta while optimizing landing pages and tracking ROI metrics.

Mid Remote Posted about 13 hours ago RemoteFirstJobs Product
What this role involves

PPC Specialist (Google Ads & Performance Marketing) – Remote

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a PPC Specialist to take ownership of paid media performance across a rapidly growing, multi-location home services organization.

This is not a campaign monitoring role.

You’ll be responsible for driving measurable business growth by improving lead generation, optimizing advertising spend, reducing acquisition costs, and identifying opportunities to scale campaigns across multiple markets.

You’ll manage Google Ads, Local Services Ads (LSA), landing page optimization, and Meta Ads while working closely with marketing leadership to maximize return on advertising spend.

If you think in terms of qualified leads, booked jobs, CPA, CPL, and ROAS, this role is built for you.

What You’ll Own

Google Ads & Paid Search Management

  • Manage Google Ads MCC accounts across multiple markets and service areas.

  • Optimize Search campaigns for active service locations.

  • Manage:

    • Campaign budgets
    • Bidding strategies
    • Keyword research and expansion
    • Negative keywords
    • Audience targeting
  • Perform ongoing search term analysis to identify new opportunities and eliminate wasted spend.

  • Monitor campaign performance daily and implement optimizations that improve lead quality and conversion volume.

  • Continuously test bidding strategies and campaign structures.

  • Ensure accurate conversion tracking, attribution, and reporting.

Local Services Ads (LSA)

  • Manage and optimize Local Services Ads across multiple markets.

  • Monitor:

    • Lead quality
    • Budget pacing
    • Dispute management
    • Account health
  • Maintain strong visibility and performance across all service locations.

  • Identify opportunities to increase lead volume while maintaining cost efficiency.

Landing Page Optimization & CRO

  • Build and optimize landing pages using:

    • Unbounce
    • Instapage
    • Similar platforms
  • Monitor landing page performance by:

    • Market
    • Campaign
    • Service category
  • Conduct A/B testing on:

    • Headlines
    • Calls-to-action
    • Forms
    • Layouts
    • User experience
  • Develop new location-specific landing pages to support business expansion.

  • Identify conversion bottlenecks and implement improvements that increase lead generation.

Reporting & Performance Analysis

  • Build weekly and monthly performance reports.

  • Monitor:

    • Cost Per Lead (CPL)
    • Cost Per Booked Job
    • Cost Per Acquisition (CPA)
    • Conversion Rate
    • Return on Ad Spend (ROAS)
  • Analyze campaign trends and identify growth opportunities.

  • Monitor budget pacing and recommend allocation adjustments.

  • Present clear recommendations on what to scale, optimize, or discontinue.

Paid Social Advertising

  • Manage Facebook and Instagram lead generation campaigns.

  • Build and optimize:

    • Custom audiences
    • Retargeting campaigns
    • Lookalike audiences
  • Collaborate with creative teams to test new ad creatives.

  • Improve campaign efficiency while lowering cost per lead.

Growth & Strategic Initiatives

  • Identify opportunities to improve marketing performance and efficiency.

  • Stay current on:

    • Google Ads updates
    • Meta platform changes
    • AI-powered marketing tools
    • Automation technologies
  • Recommend scalable growth strategies based on campaign data.

  • Support expansion into new markets through data-driven advertising initiatives.

What Makes You a Strong Fit

  • You think in business outcomes—not vanity metrics.
  • You focus on qualified leads, booked jobs, CPA, and ROAS.
  • You proactively solve problems without waiting for direction.
  • You’re comfortable managing large advertising budgets.
  • You enjoy testing, optimizing, and scaling campaigns across multiple markets.
  • You understand the relationship between paid traffic, landing pages, conversion rates, and revenue.
  • You thrive in high-accountability, performance-focused environments.

Required Experience & Skills

Experience

  • 3+ years of hands-on Google Ads management experience.

  • Proven experience owning campaign performance from strategy through optimization.

  • Experience managing:

    • Google Search Ads
    • Google Local Services Ads (LSA)
    • Multi-location or franchise advertising accounts
  • Experience managing large advertising budgets ( $200K+ monthly spend preferred).

Core Skills

  • Strong expertise in:

    • Google Search
    • Bid strategies
    • Keyword management
    • Audience targeting
    • Campaign optimization
  • Experience with:

    • Unbounce
    • Instapage
    • Conversion-focused landing page platforms
  • Strong understanding of Conversion Rate Optimization (CRO).

  • Excellent analytical and problem-solving abilities.

  • Strong written and verbal English communication skills.

  • Ability to work independently while taking full ownership of campaign performance.

Nice-to-Have

  • Experience managing Meta Ads campaigns.

  • Home services marketing experience, including:

    • Plumbing
    • HVAC
    • Electrical
    • Roofing
    • Restoration
  • Familiarity with:

    • Google Business Profile (GBP)
    • Local SEO
  • Experience using:

    • CallRail
    • CallTrackingMetrics
    • ServiceTitan
  • Basic HTML and CSS knowledge.

  • Experience with AI-powered marketing tools.

  • Familiarity with pay-per-lead platforms such as eLocal.

What a Typical Day Looks Like

  • Review campaign performance across multiple markets.
  • Monitor budget pacing and identify performance issues.
  • Analyze search term reports and optimize keyword strategy.
  • Adjust bids, audiences, and campaign settings.
  • Review Local Services Ads performance and lead quality.
  • Analyze landing page conversion metrics and launch A/B tests.
  • Collaborate with marketing leadership on campaign priorities.
  • Launch new campaigns and optimization initiatives.
  • Recommend data-driven improvements that increase lead volume and reduce acquisition costs.

In short: You’ll drive profitable lead generation by continuously optimizing paid media campaigns, improving landing page performance, and maximizing return on advertising spend across multiple markets.

Key Metrics for Success (KPIs)

  • Cost Per Lead (CPL)
  • Cost Per Booked Job
  • Cost Per Acquisition (CPA)
  • Return on Ad Spend (ROAS)
  • Conversion Rate (CVR)
  • Lead quality
  • Budget efficiency
  • Campaign scalability
  • Marketing contribution to business growth

Why Join Us?

  • Own paid media strategy across multiple markets.

  • Direct impact on lead generation and revenue growth.

  • High-performance environment focused on measurable outcomes.

  • Opportunity to work with modern advertising platforms and tools.

  • Fully remote role with long-term growth opportunities.

  • Career progression into:

    • Senior PPC Specialist
    • Performance Marketing Manager
    • Growth Marketing Manager
    • Head of Paid Media

Interview Process

  1. Spark Hire Intro Video (3–5 minutes)
  2. Client Interview
  3. Offer & Onboarding

What Happens After You Apply

After submitting your application, you’ll receive an email invitation from Spark Hire to record a short 3–5 minute Intro Video. This is the first step in our hiring process and can be completed whenever it’s convenient for you.

Rather than repeating your experience across multiple screening calls, you’ll have one opportunity to introduce yourself, discuss your paid media background, highlight campaigns you’ve managed, and explain how you’ve improved metrics such as CPL, CPA, ROAS, and lead quality. Your video will be reviewed by the hiring team before moving to the client interview.

You can record your video as many times as you’d like before submitting it—only your final version will be reviewed.

Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after applying.

Apply Now

If you’re passionate about paid media, thrive on optimizing campaign performance, and enjoy turning advertising spend into measurable business growth, we’d love to hear from you. Apply today and help drive scalable lead generation across a fast-growing multi-location business.

Read the full description
Marketing Organic Growth Manager (LATAM) at Alts Digital

Manages organic growth strategy and execution for iGaming products in LATAM, combining SEO, content management, and AI-driven automation to drive traffic and business impact.

Mid Remote Posted about 13 hours ago RemoteFirstJobs Product
What this role involves

Description

🧩 About Alts

Alts Digital is a fast-growing, bootstrapped group that builds digital ventures shaping how people engage with information, make decisions, and create value online. We specialize in guiding users to the best services for their needs, driving customer acquisition for leading brands in the iGaming and Fintech sectors.

Based in Portugal and operating as a remote-first company, our diverse team of 40+ members from +10 countries serves thousands of customers worldwide. As founders, designers, adventurers, coders, parents, and animal lovers, we move fast, think ambitiously, and are passionate about building products that make an impact. We’re excited to welcome a new Organic Growth Manager to join our iGaming unit. 🚀

💻 About the role

We’re looking for someone to take ownership of some of our products in the LatAm iGaming market.

This role goes beyond traditional SEO or content management. You’ll be responsible for ensuring our core website features remain accurate, relevant and continuously evolving, while identifying scalable opportunities to grow organic traffic and business impact.

This is a hands-on role, requiring writing, editing, managing, and automating content directly. You’ll work across SEO, Product and Content, taking ownership of both strategy and execution while using AI and automation to build scalable workflows.

The ideal candidate understands that the future of SEO isn’t publishing more articles, it’s building better products, smarter workflows and scalable content experiences.

👩‍💻 What You’ll Be Doing

  • Own the day-to-day management of the website and its core content features.

  • Execute the organic roadmap together with Product.

  • Keep core website sections continuously updated through day-to-day improvements and content maintenance.

  • Identify opportunities to improve existing features or launch new product-led content experiences.

  • Coordinate with the PR & Outreach team to support campaigns, digital PR initiatives and content opportunities.

  • Monitor the local betting markets, following campaigns, promotions, new operators and product launches across major sportsbooks.

  • Transform market insights into new landing pages, website features and organic growth initiatives.

  • Use AI as part of your daily workflow to improve research, content management and operational efficiency.

  • Design scalable workflows that reduce manual work through automation.

  • Track organic performance and continuously optimise based on traffic, engagement and business impact.

Requirements

🧠 Your Attitude & Background

  • Strong SEO experience with proven ownership of a large content website.

  • Previous experience in iGaming is highly desirable.

  • Comfortable managing websites rather than simply producing content.

  • Strong understanding of information architecture, internal linking and content strategy.

  • Curious about Product and excited to build features that generate organic traffic.

  • Comfortable using AI daily (ChatGPT, Claude, Gemini or similar).

  • Experience thinking in systems and automation rather than manual execution.

  • Strong analytical skills using GA4, Search Console and Ahrefs.

  • Able to identify market opportunities and execute quickly.

  • Native Spanish and Fluent English.

⭐ Nice to Have

  • Experience with sports betting or casino products.

  • Experience launching SEO features, programmatic pages or scalable content products.

  • Experience with CMS platforms (WordPress or headless CMS).

  • Familiarity with APIs, automation tools or AI-assisted publishing.

  • Product mindset with the ability to prioritize based on business impact.

🎁 Benefits You’ll Receive

  • Salary range: from €25,000 up to €35,000 gross annual.

  • Remote First: We’ve built our company around remote work from day one. Work from wherever you do your best thinking.

  • Workation: A mix of work and vacation. Once a year, we find a cool place to work and have fun together.

  • Alts Ville: We have a house in the stunning Madeira Island available for all employees who want to spend some time with friends, colleagues, and family.

  • Time Off: Life is better when you’re rested. We offer flexible vacation days so you can recharge on your own terms, plus your birthday off and 2 extra days during the holiday season. Some moments deserve your full attention.

  • Health Insurance: We value the well-being and health of our team. To ensure that everyone feels cared for, we offer Health Insurance.

  • Laptop Support Budget: A yearly budget to support laptop repairs or contribute towards a new device when needed.

  • Learning & Development: €1.000 per year to support your professional development.

  • Co-working allowance: €100 monthly voucherto use in co-working spaces.

Read the full description
Marketing Senior Specialist, Paid Social at Code3

Builds, launches, and optimizes paid social media campaigns across platforms while managing budgets, reporting performance, and delivering client insights.

Senior Remote Posted about 13 hours ago RemoteFirstJobs Product
What this role involves

Location: Remote (East Coast hours preferred)

Code3 is an integrated marketing agency, powering business growth for digital disruptors and Fortune 500 leaders alike. Our power is at the intersection of Connections, Creative and Commerce – that’s what is in our DNA. By harvesting insights and utilizing audience data, we work with our clients to develop scroll-stopping content and creative that performs and elevates the brands we work with across all digital media platforms.

Our people are energized by challenges and sprint to find unorthodox solutions. We plan, activate and measure as one team, and we’re not afraid to push boundaries and test our way to success. Coders are Relentless, Gritty, Nimble humans who are always striving to be better.

Our Paid Social team delivers best-in-class, highly sophisticated branding and performance media to Code3’s diverse client base. Senior Paid Social Specialists meet and exceed KPIs through executing complex ad campaigns and reporting campaign performance to our clients. In this role, you’ll have the opportunity to hone expert-level media skills across major media platforms and solve challenges of all shapes and sizes for some of the largest brands in the world.

What you’ll do:

  • Build, launch, and optimize campaigns across all major social platforms with a focus on flawless execution.
  • Collaborate with team on media planning to support client and campaign strategy
  • Manage campaign budget pacing and execute bid adjustments as needed
  • Perform campaign QA on your own campaigns, ad sets and ads, plus those built by other team members
  • Build and deliver weekly reporting and ad hoc reporting inclusive of formatted Excel reports, Looker dashboards and performance insights and recommendations
  • Pull data and write insights that tell a story for campaign wrap-ups and larger reporting deliverables such as QBRs
  • Maintain understanding of the newest paid social product offerings across platforms, stay up-to-date on the latest paid social trends and provides critical perspective on what updates truly mean for clients
  • Recommend changes to existing products, policies, and processes that improve overall performance

Who will love this role:

  • You have a curious, strategic mind-set and enjoy problem-solving
  • A data-driven decision-maker passionate about delivering exceptional client results
  • Someone with a passion for testing and challenging the status quo
  • A self-motivated drive to learn & openness to feedback

You should have:

  • 3+ years of paid social buying experience across multiple social platforms such as Meta, TikTok, Snapchat, Pinterest, or YouTube
  • Experience activating paid social campaigns across awareness, consideration and conversion objectives.
  • Proficiency with data hygiene, analysis, and visualization in Google Sheets and/or Microsoft Excel. Pivot table experience is a plus.
  • Proven ability to manage multiple projects at a time while paying strict attention to detail and meeting deadlines.
  • Excellent verbal and written communication skills and proven ability to navigate client and external communication.
  • Certifications in digital marketing and/or social media strategy are a plus (Meta Blueprint Buying and Planning Certifications, TikTok Media Buying Certification, Google Analytics Certification, etc).

Perks and Benefits:

  • Thoughtful parental leave and return program
  • Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December
  • Ongoing learning and development opportunities
  • Commitment to transparent DEIB practices

Code3’s people are what set us apart. We’re dedicated to hiring, retaining, and developing a diverse group of remarkable Coders because we know it’s the way things should be. By prioritizing our commitment to fostering an inclusive, equitable, and safe environment, we are living our mission of fueling the growth of our people. It’s this focus that empowers Coders to not only achieve great work for our clients, but also propel their own development forward and upward. We strongly encourage people from underrepresented backgrounds and all identities to apply even if you don’t feel that you meet all of the requirements above!

If you have any special needs that we can accommodate, please reach out to our team at recruiting@code3.com so we can make accommodations.

Salary Information: The salary range for this position is $67,000 - $76,000 and is commensurate with candidate experience and location.

For candidates that are based in California, we encourage you to review this important information for California residents here . For best results, open the link in a new tab.

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Marketing Head of Marketing at toogeza

Marketing Director owns end-to-end strategy and execution across paid acquisition, affiliates, creative, CRO, email/SMS, and analytics for a telehealth company.

Lead Remote Posted about 13 hours ago RemoteFirstJobs Product
What this role involves

We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, we may help to find the right ones.

Currently, we are looking for a Marketing Director for RNK Health to own marketing and product analytics, reporting, and tracking across their acquisition channels.

Type: Full time

Location: Remote

Working hours: 14:00-22:00 EEST (Kyiv time)

About RNK Health

RNK Health is a fast growing telehealth brand. We help people get treatments like NAD+, sermorelin, tirzepatide, semaglutide, and B12 — prescribed by licensed providers and shipped to their door. We run our own ads, funnels, creative, email/SMS, affiliates, and analytics.

What this job is

You own the end-to-end marketing strategy, priorities, and execution across all channels.

This is a hands-on role. You will oversee paid acquisition, affiliates, creative, funnels, CRO, email/SMS, analytics, and marketing performance while managing the teams responsible for execution.

You should be comfortable digging into the data yourself, identifying problems, and deciding what we should test, fix, or scale next.

What you will own

Paid acquisition Oversee paid acquisition strategy across Meta Ads, Google Ads. Guide budget allocation, testing, scaling, and optimization decisions based on funnel performance and revenue impact.

Affiliates Own affiliate strategy and performance. Evaluate partners, manage economics, monitor traffic quality and performance, and identify opportunities to scale.

Creative strategy Oversee creative strategy and testing across paid channels. Work with the creative team to continuously test new concepts, messaging, hooks, offers, and formats based on performance data.

Funnels and CRO Own funnel performance and conversion optimization. Drive structured A/B testing across landing pages, funnels, offers, pricing, checkout flows, upsells, and other key conversion points.

Email/SMS Oversee lifecycle marketing in Customer.io, including automation, lead nurture, abandoned checkout, cross-sells, winbacks, campaigns, and deliverability.

Analytics and attribution Oversee marketing reporting and dashboards in Mixpanel. Own visibility into CAC, ROAS, CR, AOV, retention, LTV, and attribution. Make sure we can trust the data behind our decisions.

Product alignment Collaborate with Product on analytics, attribution, tracking, marketing integrations, A/B testing, and conversion optimization. Own the marketing side of experiments, from identifying what to test to reviewing results and deciding what to scale.

Marketing strategy Own end-to-end marketing strategy, budgets, priorities, and execution across all channels. Identify growth opportunities and make sure teams are focused on the highest-impact initiatives.

The marketing team Manage and coordinate paid acquisition, affiliates, CRO, creative, email/SMS, and other marketing functions. Set clear KPIs, priorities, and accountability across the team.

Who we are looking for

  • 5+ years in performance or growth marketing, with leadership experience

  • Strong experience with Meta Ads, Google Ads, and affiliate marketing

  • Experience managing and scaling significant DTC advertising budgets

  • Experience scaling a subscription business

  • Strong experience with analytics, attribution, and tracking tools (Mixpanel experience a plus)

  • Strong understanding of funnels, CRO, A/B testing, and data-driven optimization

  • Strong understanding of creative testing and performance creative

  • Strong understanding of CAC, ROAS, CR, AOV, retention, and LTV

  • Experience managing multiple marketing teams and specialists

  • Experience in telehealth, supplements, weight loss, or another subscription health business

  • Comfortable digging into data yourself instead of waiting for someone else to explain it

Nice to have

  • Experience in telehealth, supplements, weight loss, or another subscription health business

  • Experience improving attribution and tracking across multiple marketing channels

Ready to join the team? Please submit your CV.

We’ll review your application within five working days, and if your background matches what we’re looking for, we’ll get in touch to set up a call and get to know each other better.

Read the full description
Marketing Manager, Content Marketing at Wpromote

Develops and executes data-driven content marketing strategies across organic search, paid media, and integrated campaigns while collaborating with cross-functional teams.

Mid Remote Posted about 13 hours ago RemoteFirstJobs Product
What this role involves

The Role

Our Content Marketing team at Wpromote is looking to add a Content Marketing Manager to develop, execute, and optimize content strategies that drive measurable business outcomes across organic search, AI-powered search experiences, and integrated marketing campaigns. Reporting to the Director of Content Marketing, you’ll partner with clients to create high-quality content that builds brand authority, increases discoverability, and supports key business objectives. You’ll collaborate across SEO, Paid Media, Social, Digital PR, Creative, and Analytics to develop data-driven content strategies and leverage modern content workflows to deliver impactful results.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $70,000 - $80,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.comemail addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-CZ

#LI-Remote

You Will Be

  • Owning the strategy, direction, and delivery of performance-driven creative across a book of business ranging from 2-5 clients, ensuring alignment with client KPIs and channel objectives
  • Translating performance data into clear creative direction, including testing roadmaps, hypotheses, and iteration plans
  • Developing recurring static and video briefs grounded in platform best practices and performance insights. Inclusive of performance-driven messaging, hooks, headlines, and ad copy tailored to platform behavior, audience insights, and campaign objectives
  • Partnering closely with Media teams to align on testing strategy, scaling opportunities, and performance optimization
  • Collaborating with Design and Production to bring concepts to life, managing timelines, budgets, and deliverables
  • Analyzing creative performance across platforms and synthesize learnings into actionable insights and next steps
  • Applying a strong understanding of platform dynamics (Meta, TikTok, YouTube, Amazon, Programmatic) to inform creative strategy
  • Supporting client communication by presenting creative concepts, performance insights, and strategic recommendations
  • Contributing to the development of creative testing frameworks, best practices, and ways of working across accounts
  • Identifying opportunities to improve creative efficiency through tools, automation, and emerging technologies
  • Traveling occasionally to visit clients, team meetings, and/or events. Likely 1-3 times/year

You Must Have

  • 2–3 years of experience in Content Marketing, SEO Content, Editorial Strategy, or a related agency or in-house marketing role.
  • Experience developing content strategies that drive measurable performance across organic search, engagement, or business objectives.
  • Strong understanding of SEO fundamentals and an interest in how AI-powered search is evolving content discovery.
  • Experience creating and managing a variety of content formats, including website content, blogs, thought leadership, and other digital marketing assets.
  • Proven ability to manage multiple clients, projects, and competing priorities in a fast-paced environment.
  • Strong client-facing communication, presentation, and project management skills.
  • Experience using marketing and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Adobe Analytics, Asana, and AI productivity tools such as ChatGPT or Claude.

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Read the full description
Marketing Marketing Manager, Brazil at Ahrefs

Drives Ahrefs' marketing growth in Brazil by developing localized strategies, creating content, managing campaigns, and building relationships with local marketers and businesses.

Mid Remote Posted about 13 hours ago RemoteFirstJobs Product
What this role involves

About Ahrefs

Ahrefs is an all-in-one marketing intelligence platform used by marketers, businesses and agencies around the world. Our tools help people understand search demand, analyse competitors, improve website performance and research content opportunities, backed by 15 years of web crawling data and increasingly powered by AI.

We’re bootstrapped and profitable, and we have been for 15 years. There are no investors and no board, which means no outside timeline on our decisions. We’re multinational, with offices in Palo Alto, Cambridge (MA), Singapore and Tokyo, and our culture is fast-moving, low-ego, and built on smart decisions and ownership.

The role

We’re looking for a Marketing Manager to drive Ahrefs’ growth in Brazil. This isn’t about translating global campaigns: it’s about building and executing a local marketing strategy that resonates with Brazilian marketers and businesses.

You’ll bring a track record of helping SaaS companies expand in Brazil, a strong understanding of SEO and AEO, and the ability to turn market knowledge into measurable growth.

You’ll start as a one-person local marketing team, working closely with our global marketing team.

This role is remote and based in Brazil.

What you’ll do

  • Own Ahrefs’ marketing in Brazil, taking a hands-on approach across the marketing mix.
  • Develop and execute marketing strategies that drive brand awareness, qualified leads and customer acquisition.
  • Create and localise content for Brazilian audiences: blog posts, social media, email campaigns, landing pages and other digital assets.
  • Manage local marketing activities, including content, events, partnerships, community engagement and public relations.
  • Educate the Brazilian market on SEO, AEO and AI search, positioning Ahrefs as a trusted resource.
  • Build relationships with Brazilian marketers, agencies, creators, industry experts and relevant communities.
  • Organise and take part in conferences, networking events and customer meetups to build relationships and generate demand.
  • Analyse market trends, competitor activity and customer insights to identify opportunities and improve performance.
  • Report results, learnings and priorities to senior leadership, connecting marketing activity to business growth.

What you’ll need

  • Significant hands-on experience in SaaS marketing, with ownership of market growth and clear, measurable results.
  • A track record of SaaS expansion in Brazil. You can show which companies you helped grow, what you personally owned, and the results in customer acquisition, revenue or other meaningful business metrics. Experience bringing a global SaaS brand into Brazil is particularly relevant.
  • Strong practical knowledge of SEO and AEO, including how brands build visibility across search engines and AI-powered answer platforms.
  • Good working knowledge of Ahrefs, and how its products serve marketers and businesses in Brazil.
  • A deep understanding of the Brazilian marketing landscape, customer behaviour, and local channels and communities.
  • Strong content creation and digital marketing skills, with experience adapting English-language content and creating original campaigns for Brazilian audiences.
  • The ability to identify quick wins in your first few months, build on what works, and develop a longer-term strategy while operating as a one-person local team.
  • Strong communication and relationship-building skills, working effectively across teams.
  • Native-level Brazilian Portuguese and fluent English, written and spoken. Spanish is a plus.

What success looks like

In 6 months: you’ve launched a focused marketing strategy for Brazil, with measurable improvements in relevant traffic, engagement and qualified demand. You’re active in at least two relevant local communities, you’ve established relationships with potential partners and creators, and you can show which early initiatives are contributing to customer acquisition.

In 1 year: Ahrefs has a recognised presence in the Brazilian marketing community. Your content, partnerships and community initiatives are contributing to measurable growth in customers and revenue. You’ve identified repeatable ways to acquire customers, built a plan for further expansion, and established whether growing a small local team is justified.

Why Ahrefs

We believe in empowering smart people to make big decisions. As our Marketing Manager for Brazil you won’t be managing a rigid process, you’ll be building a market. We don’t micromanage. We trust you to identify opportunities, move quickly and deliver results, working with a product that helps marketers do their jobs better.

Ahrefs does not engage with agencies or third-party recruitment providers for the roles we hire for. If we need help, we’ll let you know.

Location: Brazil. Remote.

Ahrefs does not engage with agencies or third party recruitment solutions for the roles we hire for. If at any point we need help, we’ll let you know!

Read the full description
Marketing Content Marketing Strategist - Canada remote at Brafton Inc.

Content marketing strategist manages client portfolios, develops multi-channel content strategies, and drives client retention and revenue growth through ROI-focused campaigns.

Mid Remote Posted 1 day ago RemoteFirstJobs Product
What this role involves

Brafton is one of the world’s leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider “marketing content.” We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.

This is a remote, full-time position open to candidates across Canada.

Position Summary:

We are looking for an A-Player who is client-focused, self-motivated, digitally-savvy and results-driven.  You will primarily focus on four areas: account management, content marketing strategy, revenue retention and growth, and project management.  You will consult, strategise and manage the execution and integration of custom content strategies that drive growth for mid -large scale organisations.  To demonstrate success you must not only have industry SME but also possess killer organisational skills to manage a wide variety of initiatives.

Account Management Our Content Marketing Strategists love account management, building a rapport with clients and truly understanding their business.  You view servicing a client portfolio of 20-25 clients (mid-large in a wide variety of industries) as an exciting challenge!  You will demonstrate the success of your strategies through ROI reporting and delivery against client objectives.

Content Strategy As a strategist, you will consult, develop and maintain strong, multi-faceted content marketing strategies for clients which include research, interpretation and presentation of statistical reporting.

Revenue Retention and Growth Success Success is measured by the retention of clients in your portfolio and growing your account base. Must be able to sell the next strategy and create statements of work that help clients meet their business objectives. Must be commercially savvy; understanding of how businesses make decisions and make money in a competitive market.

Project Management Bring your ideas to life working with Brafton’s content creation teams (editorial, graphics, video, and social media) web integration team and clients to create strategies that deliver strong ROI against client objectives.

Success is measured by the strength in your portfolio and rewarded through incentive opportunities (client retention/organic growth). While this is primarily a remote role, some travel to visit clients in person may be required.

Skills & Qualifications:

You need a relevant Bachelor’s degree with a minimum of 3-5 years proven experience in Account Management and/or experience and demonstrated knowledge/expertise in latest content marketing/SEO strategy trends.  Not only do you know what makes for a great content strategy but you have a keen eye for displaying content optimising UX best practices.  Phenomenal communication skills.  Finally, one of your greatest strengths is your high attention to detail and organisational skills that allow you to be a rock star at managing multiple projects at a given time in a fast paced environment.

Key Skills Needed:

Account Management, Content Marketing, Digital Strategy, SEO Strategy, Sales, Google Analytics, Google Adwords, Web Analytics, Social Media Strategy, Digital Marketing Consulting, Project Management

$80,000 - $95,000 a year

On-target earnings. Pay range displayed in CAD.

Benefits Include: Competitive Incentive plan, Health Savings Account, pension, paid vacation, flexible remote schedule, and more!

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Read the full description
Marketing Programmatic Campaign Manager (B2B) at Wpromote

Manages B2B programmatic advertising campaigns across client portfolios, optimizing audience targeting, inventory planning, and ad tech strategies while supporting client relationships and internal teams.

Mid Remote Posted 1 day ago RemoteFirstJobs Product
What this role involves

The Role

We are looking for a Programmatic Manager (B2B) to help lead and scale Wpromote’s growing B2B Programmatic practice. Reporting to the Director, Programmatic B2B, this role will oversee day-to-day campaign operations across a portfolio of clients while driving campaign excellence, operational best practices, and strategic growth. You’ll play a key role in onboarding new advertisers, supporting client relationships, contributing programmatic expertise to new business opportunities, and helping shape best-in-class approaches for B2B audience targeting, buying cycles, and multi-stakeholder decision journeys.

This role is ideal for a programmatic expert who thrives at the intersection of strategy, execution, and client partnership. As an individual contributor, you’ll collaborate closely with internal teams, agency partners, and clients to deliver high-performing campaigns while serving as a subject matter expert in audience strategy, inventory planning, optimization, and emerging ad tech solutions. In addition to ensuring successful campaign delivery, you’ll help educate clients and colleagues, share industry knowledge, and contribute to the continued evolution of Wpromote’s programmatic capabilities.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $74,000 - $00,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-SD

#LI-Remote

You Will Be

  • Leading B2B programmatic strategy development, aligning audience, messaging, and media delivery to client business objectives such as lead quality, account penetration, and sales velocity.
  • Partnering with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics (MQLs, SQLs, pipeline velocity, ROI).
  • Managing campaign execution and optimization across display, video, native, and ABM-driven programmatic programs.
  • Contributing to the development and evolution of best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution.
  • Collaborating with key B2B data and technology partners (Bombora, 6sense, LiveRamp, LinkedIn, Demandbase, etc.) to maximize platform capabilities and evaluate emerging solutions.
  • Supporting new business efforts by contributing programmatic insights, recommendations, pricing considerations, and case studies that demonstrate B2B growth outcomes.
  • Partnering closely with paid social, search, and content teams to help create cohesive, full-funnel demand generation programs.
  • Sharing insights on emerging programmatic trends, privacy developments, and audience strategies relevant to B2B advertisers with both internal teams and clients.
  • Maintaining financial discipline through accurate budgeting, pacing, forecasting, and performance reporting for client accounts.
  • Resolving performance, strategy, or client relationship challenges by providing practical, data-driven recommendations and solutions.
  • Representing the agency professionally in client meetings, partner conversations, and industry events while continuing to build expertise within the B2B programmatic space.

You Must Have

  • 2-3+ years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients in an agency, DSP, or platform environment.
  • Strong understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization.
  • Experience working within DSPs (The Trade Desk, DV360, StackAdapt, etc.), ad serving platforms such as Campaign Manager 360 (CM360), data management platforms, and CRM integrations for audience activation.
  • Demonstrated ability to analyze programmatic performance and connect campaign metrics to broader business outcomes.
  • Working knowledge of B2B analytics and martech ecosystems (Google Analytics, 6sense, Bombora, Demandbase, or similar).
  • Strong communication skills with the ability to translate technical programmatic concepts into clear, actionable insights for clients and stakeholders.
  • Ability to collaborate effectively across creative, media, strategy, and analytics teams to support integrated B2B demand generation programs.
  • A curious, growth-oriented mindset and interest in evolving B2B ad tech, data privacy, and audience intelligence trends.

Nice to Have

  • Experience supporting SaaS, fintech, adtech, and other B2B technology organizations is a plus
  • Experience leveraging AI-powered tools and automation to improve campaign efficiency and performance

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Read the full description
Marketing Senior Director, Paid Social B2B at Wpromote

Leads B2B paid social strategy and campaign execution across LinkedIn, Meta, and Reddit for enterprise clients while managing team development and agency thought leadership.

Lead Remote Posted 1 day ago RemoteFirstJobs Product
What this role involves

The Role

We’re seeking an experienced B2B Paid Social leader to oversee a dedicated enterprise client engagement. This role will act as a deeply integrated extension of the client’s marketing organization, leading paid social strategy, activation, and stakeholder management across a complex, full-funnel program designed to generate demand, accelerate pipeline, and drive measurable business growth.

Reporting into the SVP B2B, this role blends strategic vision, leadership, and technical acumen. You’ll help shape our agency’s B2B social media practice, guide the adoption of next-generation paid social strategies across LinkedIn, Meta, Reddit  and emerging platforms, and ensure campaigns deliver measurable business outcomes - not just engagement metrics. You’ll also play a key role in training and developing your team, improving processes, and influencing agency-wide B2B thought leadership.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $142,000- $160,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-SD

#LI-Remote

You Will Be

  • Serving as a senior strategic partner and embedded extension of the client’s marketing organization, owning the B2B paid social roadmap and translating complex buyer journeys into actionable, data-informed campaign strategies
  • Leading and developing the team responsible for the client’s paid social activation and account management, with a focus on career growth, operational excellence, integrated partnership, and client satisfaction
  • Guiding multi-stage funnel strategies, including content amplification, gated asset promotion, event campaigns, ABM programs, and retargeting built around CRM and marketing automation integrations.
  • Partnering cross-functionally with analytics, paid search, and programmatic leads to deliver cohesive demand generation programs that drive marketing-qualified and sales-qualified leads.
  • Driving platform innovation across LinkedIn, Meta, Reddit, X, and niche B2B environments; evaluating opportunities for intent-based targeting, CRM list matching, and firmographic segmentation.
  • Elevating measurement frameworks by connecting paid social performance to pipeline and revenue metrics via Salesforce, HubSpot, Marketo, or Pardot integrations.
  • Mentoring and upskilling your team on modern B2B best practices — including audience strategy, creative sequencing, messaging frameworks, and performance analysis.
  • Refining onboarding and training processes for new hires, ensuring consistent quality in client management and campaign delivery.
  • Collaborating with business development to contribute to B2B pitch strategy, POV creation, and competitive analysis for prospective clients.
  • Reporting on key performance metrics such as retention, growth, new business, and cross-sell opportunities  to senior leadership.
  • Serving as a B2B social thought leader, representing the agency in webinars, industry events, and internal enablement sessions.

You Must Have

  • 8+ years of experience in paid social media advertising, with significant focus on B2B or lead generation campaigns targeting enterprise or SaaS decision-makers.
  • Proven ability to build and optimize full-funnel B2B programs that drive measurable business outcomes (pipeline, MQLs, SQLs, CAC efficiency).
  • 2+ years of leadership experience managing and mentoring social or media professionals.
  • Deep understanding of LinkedIn Ads, Meta, and other B2B-relevant platforms, including audience segmentation, lookalike modeling, and account-based strategies.
  • Experience with B2B data and analytics ecosystems (Google Analytics, Salesforce, HubSpot, Demandbase, 6sense, or similar).
  • Strong command of creative strategy and testing frameworks tailored to professional audiences and complex buying committees.
  • Working knowledge of Smartly, Google Ads Manager, and advanced automation tools for social optimization and reporting.
  • Excellent written and verbal communication skills with the ability to translate platform insights into C-suite business language.
  • Bachelor’s degree in Marketing, Business, Analytics, or a related field (MBA or advanced degree a plus)

Nice to Have

  • Experience planning media for B2B, SaaS, or financial services brands
  • Experience on large, complex accounts with multiple stakeholders and business units

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Read the full description
Marketing Senior Manager, Content Marketing at Wpromote

Develops and executes content marketing strategies across organic search and integrated campaigns while managing client relationships and collaborating with SEO, paid media, and analytics teams.

Senior Remote Posted 1 day ago RemoteFirstJobs Product
What this role involves

The Role

Our Content Marketing team at Wpromote is looking to add a Senior Content Marketing Manager to develop, execute, and optimize content strategies that drive measurable business outcomes across organic search, AI-powered search experiences, and integrated marketing campaigns. Reporting to the Director of Content Marketing, you’ll serve as a strategic partner to clients, translating business priorities, audience insights, and performance data into content programs that build brand authority, increase discoverability, and support key objectives.

In this role, you’ll independently manage client relationships and content programs, navigate complex needs and workstreams, and collaborate across SEO, Paid Media, Social, Digital PR, Creative, and Analytics. You’ll also leverage modern content workflows and emerging tools to improve the efficiency and impact of client work.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $74,000 - $95,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions.

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-CZ

#LI-Remote

You Will Be

  • Independently owning content strategy and execution across a portfolio of clients, including complex accounts and multi-workstream engagements

  • Serving as a trusted client partner by translating business goals, audience needs, and performance data into clear content priorities and recommendations

  • Developing strategic content roadmaps that connect organic search, AI-powered discovery, brand authority, audience engagement, and broader marketing objectives

  • Identifying and prioritizing content opportunities through keyword and audience research, competitive and content performance analysis, and evolving search behaviors

  • Leading client conversations and presentations, clearly communicating strategic recommendations, results and next steps

  • Developing editorial calendars, content briefs, optimization plans, and integrated campaigns while maintaining strategic alignment and editorial quality

  • Partnering with SEO, Paid Media, Social, Digital PR, Creative, and Analytics teams to develop connected content programs and amplification strategies

  • Evaluating content performance, identifying actionable insights, and recommending adjustments based on KPIs and business impact

  • Leveraging AI tools and modern workflows to improve the efficiency and quality of content research, planning, development, and analysis

You Must Have

  • 6+ years of experience in Content Marketing, SEO Content, Editorial Strategy, or a related agency or in-house marketing role

  • Experience independently developing and managing content strategies that drive measurable performance across organic search, engagement, or broader business objectives

  • Demonstrated experience applying SEO best practices and AI-powered search insights to content strategy, development, optimization, and performance measurement

  • Experience translating audience research, keyword data, competitive insights, and content performance into prioritized strategic recommendations

  • Experience creating and managing a variety of content formats, including website content, blogs, thought leadership, and integrated digital marketing assets

  • Proven ability to manage multiple clients, complex workstreams, and competing priorities in a fast-paced environment

  • Strong client-facing communication and presentation skills, including the ability to clearly explain strategic recommendations, results, and tradeoffs

  • Experience collaborating with cross-functional teams across disciplines such as SEO, Paid Media, Social, Digital PR, Creative, and Analytics

  • Experience using marketing and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Adobe Analytics, Asana, and AI productivity tools such as ChatGPT or Claude

  • Preference: Experience working with enterprise-level, B2B or B2C client accounts.

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Read the full description
Marketing Paid Social Manager (B2B) at Wpromote

Develops and executes data-driven paid social media strategies across LinkedIn, Meta, and Reddit to drive B2B pipeline growth for enterprise clients.

Mid Remote Posted 1 day ago RemoteFirstJobs Product
What this role involves

The Role

As a Manager, Paid Social B2B, you will play a key role in developing and executing high-performing, data-driven social strategies that support pipeline growth for enterprise and mid-market B2B clients. You’ll work closely with Directors and cross-functional partners to translate complex buyer journeys into effective full-funnel paid social programs.

Reporting into the Associate Director, Social B2B, this role is ideal for a strong B2B social practitioner who blends hands-on expertise with emerging leadership skills. You’ll contribute to the evolution of our B2B social media approach, help operationalize best practices across LinkedIn, Meta, Reddit, and emerging platforms, and ensure campaigns are optimized toward meaningful business outcomes—not just engagement.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $74,000 - $90,000, based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget.  The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-SD

#LI-Remote

You Will Be

  • Leading day-to-day social strategy development and activation for assigned B2B clients, under the guidance of senior leadership.
  • Translating B2B buyer journeys into tactical, data-informed campaign architectures across awareness, consideration, and conversion stages.
  • Executing and optimizing multi-stage funnel strategies, including content amplification, gated asset promotion, event support, ABM initiatives, and CRM-based retargeting.
  • Partnering with analytics, paid search, and programmatic teams to deliver integrated demand generation programs.
  • Supporting measurement and reporting efforts by tying paid social performance to lead and pipeline indicators using tools such as Salesforce, HubSpot, Marketo, or Pardot.
  • Assisting with B2B new business efforts, including research, POV development, and pitch support.
  • Preparing client-facing performance recaps and insights, with guidance from Directors, translating results into clear business implications.
  • Staying current on platform updates and innovations across LinkedIn, Meta, Reddit, X, and other B2B-relevant environments, and recommending opportunities to test new features or targeting approaches.

You Must Have

  • 2-3+ years of experience in paid social media advertising, with a strong focus on B2B, SaaS, or lead generation programs.
  • Demonstrated experience executing full-funnel B2B social campaigns that support pipeline and lead quality goals (MQLs, SQLs, efficiency metrics).
  • Strong hands-on expertise in LinkedIn Ads and Meta, with familiarity across additional B2B platforms and targeting strategies (ABM, firmographics, CRM lists).
  • Working knowledge of B2B analytics and martech ecosystems (Google Analytics, Salesforce, HubSpot, Demandbase, 6sense, or similar).
  • Solid understanding of B2B creative strategy, testing methodologies, and messaging for professional and buying committee audiences.
  • Experience using social management, reporting, or automation tools such as Smartly or Google Ads Manager.
  • Strong communication skills, with the ability to clearly articulate performance insights to internal teams and clients.
  • Bachelor’s degree in Marketing, Business, Analytics, or a related field.

Nice to Have

  • Experience supporting SaaS, fintech, adtech, and other B2B technology organizations is a plus
  • Experience leveraging AI-powered tools and automation to improve campaign efficiency and performance

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Read the full description
Marketing Partner Marketing Strategist at ReversingLabs

Develops and executes global partner marketing strategy, builds joint go-to-market programs with partners, and manages market development funds to drive pipeline and revenue growth.

Senior Remote Posted 1 day ago RemoteFirstJobs Product
What this role involves

Why This Role, Why Now

An increasing share of the buying decision now runs through partners: solution providers, MSSPs, distributors, technology alliances, and the hyperscaler marketplaces. ReversingLabs has the platform and the category position, but not yet a single global framework for how we market to, with, and through the ecosystem that sells it. This role builds that framework and turns it into pipeline.

Is This You?

You are a channel marketer who thinks like an investor: every dollar of partner funding has a return attached, and you can show it. You have built partner motions where none existed, and you would rather write the playbook than inherit one.

Within a year, your programs are the reason partners put their budget, their sellers, and their services practices behind ReversingLabs instead of the vendor next to us on the shelf.

At a Glance

Role - Partner Marketing Strategist (Global)

Team - Marketing

Location - Remote, USA

Compensation - $151,000 – $161,000 base + bonus + equity

Experience - 6-8 years

Travel - Up to 25%, including international travel

What You’ll Own

  • Own global partner marketing strategy, campaign architecture, and partner-facing brand programs in support of the company’s pipeline and revenue goals.
  • Build and run scalable partner demand generation programs, in collaboration with field and growth marketing, to drive pipeline, awareness, and engagement in support of partner sales growth, market share expansion, and regional pipeline targets.
  • Define quarterly joint marketing and enablement strategies, objectives, and measures of success with a select group of strategic global partners across the Americas, EMEA, and APJ.
  • Work hand-in-hand with partners’ marketing teams to build joint go-to-market programs and see them through to launch: podcasts, news and PR, digital campaigns, webinars, co-authored content, and joint event presence.
  • Develop the campaign-in-a-box model — modular partner campaigns, co-branded assets, and messaging kits that regional teams and partners can localize and deploy without rebuilding from scratch.
  • Build joint value propositions, integration launch plans, and co-marketing motions with strategic technology partners, hyperscalers, and OEM alliances that reach shared customers.
  • Act as investor relations for the partner ecosystem: own global market development funds (MDF) strategy end to end, tie every dollar to measurable outcomes, report returns back to partners and internal leadership, and use that track record to grow the MDF and co-op allocation partners direct toward ReversingLabs.
  • Set global partner marketing targets and contribution goals, define the metrics, analyze performance, and own accountability for hitting the number — working across product marketing, sales enablement, demand generation, field marketing, channel sales, and alliance leadership to get there.
  • Other duties as assigned

What Success Looks Like in Year One

  • First 90 days: a global partner marketing plan with named priority partners, a quarterly joint planning cadence in place, and the first campaign-in-a-box built and handed to regional teams.
  • Measurable partner-sourced and partner-influenced pipeline against an agreed target, with cost per opportunity and return on program spend tracked program by program.
  • Trusted working relationships with field marketing, channel sales, and alliance leaders in all three theaters, and executive-level credibility with the marketing leaders at our top strategic partners.
  • MDF and co-op strategy operating end to end — allocation, execution, and returns reported back to partners and leadership each quarter — and a track record strong enough to grow the funds partners direct toward ReversingLabs.

What We’re Looking For

Here’s what actually matters:

Must Haves

  • Substantial partner or channel marketing experience with high-technology companies, working across solution providers, distribution, MSSP/service partners, and technology alliances.
  • Expert understanding of how to drive business and marketing with and through the partner community, with a proven track record of results.
  • 6-8 years of experience marketing across regions, with a working understanding of the cultural and go-to-market differences between the Americas, EMEA, and APJ.
  • Breadth across marketing disciplines — field, digital, content, and events — with experience managing programs and budgets aligned to marketing and sales goals as an individual contributor.
  • Exceptional project management, organizational, and interpersonal skills, plus excellent verbal, written, and presentation skills; a self-starter who runs multiple projects on tight deadlines across time zones.
  • Bachelor’s degree in marketing, business, communications, or a relevant field; fluency in English; willing to travel up to 25%, including international travel.
  • AI-Forward Mindset: You embrace AI and emerging technologies as part of how you work, using them to improve efficiency, solve problems, and deliver better results. You’re curious, open to new ways of working, and willing to experiment, learn, and help others adopt tools and approaches that make us more effective.

Nice to Haves

  • You have built a partner marketing function or motion from the ground up, not just executed inside one that already existed.
  • You have marketed a category the buyer didn’t know they needed yet, and can point to how partner storytelling moved that market.
  • You have credibility with partner executives — the person their CMO or practice leader will take a meeting with, and who can make the business case for betting budget and headcount on your solution over the other vendors competing for the same shelf space.
  • You have shifted a channel’s economics: moved partners from transactional resell toward services, managed offerings, or embedded and OEM motions, and rebuilt the marketing to match.
  • You can defend your numbers — you think in partner-sourced and partner-influenced pipeline, cost per opportunity, and return on program spend rather than activity counts.
  • You understand how regulation and compliance pressure creates channel opportunity, and have built partner plays on the back of it.
  • Additional language skills beyond English.

About ReversingLabs

ReversingLabs is the leader in software supply chain security, helping the world’s most security-conscious organizations detect and respond to threats hidden inside software. Our platform is trusted by Fortune 500 companies, government agencies, and security teams globally. We’re a company that takes the work seriously and takes care of the people doing it.

🌐 Careers Page · 💼 LinkedIn · 🔍 Our Technology

Benefits & Financial Health

We built our benefits around what actually matters to people, not just what looks good on a list.

💰 Financial Security

  • 401(k) with Traditional and Roth options
  • Flexible Spending Accounts (Health & Dependent Care)

🩺 Health & Wellbeing

  • ~90% employer-covered medical premiums
  • HRA to offset your medical deductible
  • 100% employer-paid dental, vision, disability & life insurance
  • Pet insurance + Calm app membership

🌴 Work-Life Balance

  • Flexible PTO
  • Quarterly Wellness Weekends - company-wide 3-day breaks built into the calendar
  • Remote work stipend for internet & cell
  • 8 paid volunteer hours annually

🚀 Growth & Culture

  • Clear paths for advancement and internal mobility
  • A collaborative, remote-first environment where your work has real impact

Our Hiring Process

We respect your time and want to be upfront about what to expect. Our process typically takes 3-5 weeks and includes:

  1. Application Review - We review every application and aim to respond within 7 business days
  2. Recruiter Screen - A 30-minute conversation to learn about you and share more about the role
  3. Hiring Manager Interview - A deeper dive into your experience and how you think
  4. Panel interview with representatives from our AWS, GTM and Channel teams
  5. Quick discussion with our CRO, this role reports into his org
  6. Final wrap up discussion with hiring manager
  7. Offer — We move quickly once we find the right person

Questions along the way? Reach out to Nicole Marquis at nicole.marquis@reversinglabs.com.

What Happens Next

Ready to apply? Hit the button below. If you’d like to learn more about life at ReversingLabs first, visit our careers page or connect with us on LinkedIn.

We look forward to hearing from you.

Why ReversingLabs

  • 🏆 Inc. Best Workplace 2025
  • 🏆 Built In Best Place to Work 2025 & 2026
  • 🏆 2026 Cybersecurity Excellence Award for Top Software Supply Chain Security     Solution
  • 🏆 2026 Gold Globee Award for The New Standard for Software Supply Chain Security
  • 🏆 2026 Global InfoSec Award
  • 🏆 2026 Fast Company’s Best Workplaces for Innovators

We believe the best teams are built from diverse perspectives, backgrounds, and experiences. ReversingLabs is an equal opportunity employer and does not discriminate based on race, color, ethnicity, national origin, religion, sex, gender identity, sexual orientation, age, disability, veteran status, or any other protected status.

For U.S.-based roles, candidates must be authorized to work in the United States without current or future sponsorship. ReversingLabs does not offer visa sponsorship at this time.

Applicants only. Recruiting agencies, please do not contact.

Read the full description
Marketing Performance Marketing Lead at Boldin

Owns paid user acquisition strategy and execution across search, social, and emerging channels, managing budget allocation, campaign optimization, and CAC targets.

Lead Remote Posted 1 day ago RemoteFirstJobs Product
What this role involves

[Full-time] • Remote

At Boldin, we believe financial confidence should be accessible to everyone. Money decisions shape our lives, yet too often people are left without the clarity or tools they need to make informed choices. We exist to change that.

Boldin is a comprehensive financial planning platform that helps people understand their financial picture, make smarter decisions with their money and time, and plan for the future with confidence.

With over $20M raised and strong momentum, Boldin is entering a pivotal phase of growth. This is an opportunity to join a mission-driven team and help shape the future.

About This Role

We’re looking for a Performance Marketing Lead to own paid user acquisition end to end.

You’ll own the paid budget, the channel mix, and the number. Today, that means search and paid social do the heavy lifting; from there, you’ll decide where we expand next—CTV, podcast, and paid sponsorships, or somewhere we haven’t tried yet. You’ll make that call based on what the data says, not what’s fashionable.

This is a hands-on role with real scope. You’ll be in the accounts, writing copy, setting up landing page tests, reporting out on the numbers, and hitting our CAC targets. You’ll work directly with our Head of Growth, and closely with data, product, lifecycle, and creative partners. If you like to be hands-on while driving the strategy, this is a good fit.

Key Responsibilities

  • Own paid acquisition strategy and execution across all paid channels, with an initial focus on SEM and paid social, then expanding into CTV, paid sponsorships, and new channels as the data supports it.
  • Own the paid media budget: allocation across channels, pacing, and reallocation away from non efficient spend toward what’s working
  • Run end-to-end campaign management—strategy, build, launch, optimization, analysis, and reporting
  • Optimize account performance through ongoing keyword work, ad copy testing, campaign structure improvements, and bid strategy
  • Build a consistent testing cadence across ad copy, creative formats, audiences, targeting, and landing pages, and turn results into a documented learning loop
  • Partner with product and design to improve landing page and funnel conversion rates, bringing specific recommendations rather than general feedback
  • Manage performance against efficiency targets (CAC, LTV:CAC, CPA, ROAS) rather than top-of-funnel volume alone, and connect paid spend to registrations, trial starts, and new customer revenue.
  • Analyze audience and placement data to find new opportunities and cut inefficient segments
  • Report on paid performance and test results weekly, and translate results into a clear point of view on what we do next
  • Partner with our data team to make sure attribution, tracking, and conversion measurement are trustworthy—and flag it loudly when they aren’t
  • Evaluate and manage agencies, vendors, and tools where they extend our capacity
  • Evolve the acquisition roadmap based on performance, seasonality, competitive shifts, and new audience insight

Requirements

  • 6+ years in performance marketing or paid acquisition, with meaningful time in a consumer/B2C environment
  • Hands-on operator experience in Google Ads and paid social (Meta at minimum; Reddit, LinkedIn, YouTube, or TikTok a plus)—you’ve built and optimized accounts yourself, not just briefed an agency
  • Track record of owning a paid budget of at least $1M annually and hitting efficiency targets, with specific numbers you can walk through
  • Strong analytical skills: comfortable pulling your own numbers from BI or warehouse layer, and able to build your own reporting rather than waiting on someone else
  • Working understanding of attribution, incrementality, and measurement limitations—you know when a number is directional vs. reliable
  • Experience with subscription or freemium business models, and comfort optimizing to downstream revenue rather than lead volume
  • Demonstrated CRO instincts and experience partnering on landing page and funnel testing
  • Clear written communication—you can explain performance and tradeoffs to a leadership audience without a translator
  • Comfortable operating in a small, fast-moving team where you set your own priorities

### Salary Range

$140,000 – $175,000 + Equity + Performance Based Bonus - DOE

We want to be as inclusive as possible in our hiring process. If you don’t have 100% of what we’re looking for, but feel like you’re pretty close to growing into the role — please still apply. If a candidate has only 80% of the skills but a fantastic attitude and perspective, they might be the perfect fit.

Boldin values the unique perspectives and contributions of all individuals and we strive to foster a diverse and inclusive culture. We encourage applications from individuals of all backgrounds, including and not limited to people of any race, ethnicity, or national origin, individuals with differing abilities, members of the LGBTQ+ community, veterans, gender minorities, women and people from underrepresented communities.We are committed to providing reasonable accommodations for applicants with differing abilities throughout the recruitment process. If you require any accommodations, please let us know, and we will work with you to meet your needs. We are committed to fostering an environment where everyone can bring their authentic selves to work. If you are comfortable doing so we invite you to share your preferred pronouns in your application.

We want to be as inclusive as possible in our hiring process. If you don’t have 100% of what we’re looking for, but feel like you’re pretty close to growing into the role — please still apply. If a candidate has only 80% of the skills but a fantastic attitude and perspective, they might be the perfect fit.

Boldin values the unique perspectives and contributions of all individuals and we strive to foster a diverse and inclusive culture. We encourage applications from individuals of all backgrounds, including and not limited to people of any race, ethnicity, or national origin, individuals with differing abilities, members of the LGBTQ+ community, veterans, gender minorities, women and people from underrepresented communities.We are committed to providing reasonable accommodations for applicants with differing abilities throughout the recruitment process. If you require any accommodations, please let us know, and we will work with you to meet your needs. We are committed to fostering an environment where everyone can bring their authentic selves to work. If you are comfortable doing so we invite you to share your preferred pronouns in your application.

Read the full description
Marketing Performance Marketing Lead at Boldin

Owns paid user acquisition strategy and execution across search, social, and emerging channels while managing budget allocation and optimizing campaigns toward CAC and revenue targets.

Lead Remote Posted 1 day ago RemoteFirstJobs Product
What this role involves

[Full-time] • Remote

At Boldin, we believe financial confidence should be accessible to everyone. Money decisions shape our lives, yet too often people are left without the clarity or tools they need to make informed choices. We exist to change that.

Boldin is a comprehensive financial planning platform that helps people understand their financial picture, make smarter decisions with their money and time, and plan for the future with confidence.

With over $20M raised and strong momentum, Boldin is entering a pivotal phase of growth. This is an opportunity to join a mission-driven team and help shape the future.

About This Role

We’re looking for a Performance Marketing Lead to own paid user acquisition end to end.

You’ll own the paid budget, the channel mix, and the number. Today, that means search and paid social do the heavy lifting; from there, you’ll decide where we expand next—CTV, podcast, and paid sponsorships, or somewhere we haven’t tried yet. You’ll make that call based on what the data says, not what’s fashionable.

This is a hands-on role with real scope. You’ll be in the accounts, writing copy, setting up landing page tests, reporting out on the numbers, and hitting our CAC targets. You’ll work directly with our Head of Growth, and closely with data, product, lifecycle, and creative partners. If you like to be hands-on while driving the strategy, this is a good fit.

Key Responsibilities

  • Own paid acquisition strategy and execution across all paid channels, with an initial focus on SEM and paid social, then expanding into CTV, paid sponsorships, and new channels as the data supports it.
  • Own the paid media budget: allocation across channels, pacing, and reallocation away from non efficient spend toward what’s working
  • Run end-to-end campaign management—strategy, build, launch, optimization, analysis, and reporting
  • Optimize account performance through ongoing keyword work, ad copy testing, campaign structure improvements, and bid strategy
  • Build a consistent testing cadence across ad copy, creative formats, audiences, targeting, and landing pages, and turn results into a documented learning loop
  • Partner with product and design to improve landing page and funnel conversion rates, bringing specific recommendations rather than general feedback
  • Manage performance against efficiency targets (CAC, LTV:CAC, CPA, ROAS) rather than top-of-funnel volume alone, and connect paid spend to registrations, trial starts, and new customer revenue.
  • Analyze audience and placement data to find new opportunities and cut inefficient segments
  • Report on paid performance and test results weekly, and translate results into a clear point of view on what we do next
  • Partner with our data team to make sure attribution, tracking, and conversion measurement are trustworthy—and flag it loudly when they aren’t
  • Evaluate and manage agencies, vendors, and tools where they extend our capacity
  • Evolve the acquisition roadmap based on performance, seasonality, competitive shifts, and new audience insight

Requirements

  • 6+ years in performance marketing or paid acquisition, with meaningful time in a consumer/B2C environment
  • Hands-on operator experience in Google Ads and paid social (Meta at minimum; Reddit, LinkedIn, YouTube, or TikTok a plus)—you’ve built and optimized accounts yourself, not just briefed an agency
  • Track record of owning a paid budget of at least $1M annually and hitting efficiency targets, with specific numbers you can walk through
  • Strong analytical skills: comfortable pulling your own numbers from BI or warehouse layer, and able to build your own reporting rather than waiting on someone else
  • Working understanding of attribution, incrementality, and measurement limitations—you know when a number is directional vs. reliable
  • Experience with subscription or freemium business models, and comfort optimizing to downstream revenue rather than lead volume
  • Demonstrated CRO instincts and experience partnering on landing page and funnel testing
  • Clear written communication—you can explain performance and tradeoffs to a leadership audience without a translator
  • Comfortable operating in a small, fast-moving team where you set your own priorities

### Salary Range

$140,000 – $175,000 + Equity + Performance Based Bonus - DOE

We want to be as inclusive as possible in our hiring process. If you don’t have 100% of what we’re looking for, but feel like you’re pretty close to growing into the role — please still apply. If a candidate has only 80% of the skills but a fantastic attitude and perspective, they might be the perfect fit.

Boldin values the unique perspectives and contributions of all individuals and we strive to foster a diverse and inclusive culture. We encourage applications from individuals of all backgrounds, including and not limited to people of any race, ethnicity, or national origin, individuals with differing abilities, members of the LGBTQ+ community, veterans, gender minorities, women and people from underrepresented communities.We are committed to providing reasonable accommodations for applicants with differing abilities throughout the recruitment process. If you require any accommodations, please let us know, and we will work with you to meet your needs. We are committed to fostering an environment where everyone can bring their authentic selves to work. If you are comfortable doing so we invite you to share your preferred pronouns in your application.

We want to be as inclusive as possible in our hiring process. If you don’t have 100% of what we’re looking for, but feel like you’re pretty close to growing into the role — please still apply. If a candidate has only 80% of the skills but a fantastic attitude and perspective, they might be the perfect fit.

Boldin values the unique perspectives and contributions of all individuals and we strive to foster a diverse and inclusive culture. We encourage applications from individuals of all backgrounds, including and not limited to people of any race, ethnicity, or national origin, individuals with differing abilities, members of the LGBTQ+ community, veterans, gender minorities, women and people from underrepresented communities.We are committed to providing reasonable accommodations for applicants with differing abilities throughout the recruitment process. If you require any accommodations, please let us know, and we will work with you to meet your needs. We are committed to fostering an environment where everyone can bring their authentic selves to work. If you are comfortable doing so we invite you to share your preferred pronouns in your application.

Read the full description
Marketing Senior Manager, Content Marketing at Wpromote

Senior Content Marketing Manager develops and executes content strategies across organic search, paid media, and integrated campaigns while managing client relationships and collaborating across marketing teams.

Senior Remote Posted 1 day ago RemoteFirstJobs Product
What this role involves

The Role

Our Content Marketing team at Wpromote is looking to add a Senior Content Marketing Manager to develop, execute, and optimize content strategies that drive measurable business outcomes across organic search, AI-powered search experiences, and integrated marketing campaigns. Reporting to the Director of Content Marketing, you’ll serve as a strategic partner to clients, translating business priorities, audience insights, and performance data into content programs that build brand authority, increase discoverability, and support key objectives.

In this role, you’ll independently manage client relationships and content programs, navigate complex needs and workstreams, and collaborate across SEO, Paid Media, Social, Digital PR, Creative, and Analytics. You’ll also leverage modern content workflows and emerging tools to improve the efficiency and impact of client work.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $74,000 - $95,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions.

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

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You Will Be

  • Independently owning content strategy and execution across a portfolio of clients, including complex accounts and multi-workstream engagements

  • Serving as a trusted client partner by translating business goals, audience needs, and performance data into clear content priorities and recommendations

  • Developing strategic content roadmaps that connect organic search, AI-powered discovery, brand authority, audience engagement, and broader marketing objectives

  • Identifying and prioritizing content opportunities through keyword and audience research, competitive and content performance analysis, and evolving search behaviors

  • Leading client conversations and presentations, clearly communicating strategic recommendations, results and next steps

  • Developing editorial calendars, content briefs, optimization plans, and integrated campaigns while maintaining strategic alignment and editorial quality

  • Partnering with SEO, Paid Media, Social, Digital PR, Creative, and Analytics teams to develop connected content programs and amplification strategies

  • Evaluating content performance, identifying actionable insights, and recommending adjustments based on KPIs and business impact

  • Leveraging AI tools and modern workflows to improve the efficiency and quality of content research, planning, development, and analysis

You Must Have

  • 6+ years of experience in Content Marketing, SEO Content, Editorial Strategy, or a related agency or in-house marketing role

  • Experience independently developing and managing content strategies that drive measurable performance across organic search, engagement, or broader business objectives

  • Demonstrated experience applying SEO best practices and AI-powered search insights to content strategy, development, optimization, and performance measurement

  • Experience translating audience research, keyword data, competitive insights, and content performance into prioritized strategic recommendations

  • Experience creating and managing a variety of content formats, including website content, blogs, thought leadership, and integrated digital marketing assets

  • Proven ability to manage multiple clients, complex workstreams, and competing priorities in a fast-paced environment

  • Strong client-facing communication and presentation skills, including the ability to clearly explain strategic recommendations, results, and tradeoffs

  • Experience collaborating with cross-functional teams across disciplines such as SEO, Paid Media, Social, Digital PR, Creative, and Analytics

  • Experience using marketing and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Adobe Analytics, Asana, and AI productivity tools such as ChatGPT or Claude

  • Preference: Experience working with enterprise-level, B2B or B2C client accounts.

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Read the full description
Marketing Mediafly: Product Marketing Manager

Develops customer-centric messaging, launches products, and creates GTM strategies to drive demand and pipeline growth for a sales enablement platform.

Mid Remote Posted 1 day ago We Work Remotely — Programming
What this role involves

Headquarters: Remote - Canada

Who we are:At Mediafly, we help the world’s top revenue teams work smarter and achieve measurable impact. Our platform brings together sales enablement, content, and performance insights so sellers have the coaching, tools, and intelligence they need to succeed. By weaving value selling into every workflow, we empower teams to accelerate deal cycles, boost win rates, and prove ROI.
For you, that means joining a company where innovation meets purpose—where your work helps businesses deliver more meaningful buyer experiences and drives results that truly matter. You’ll be part of a collaborative, growth-focused team that values expertise, creativity, and human connection.
Mediafly is seeking a Product Marketing Manager to play a key role in driving the success of our Go-To-Market (GTM) teams. You’ll shape GTM strategies to drive inbound and outbound demand by crafting compelling customer-centric messaging, creating product pricing/packaging, launching product releases and features, managing analyst relations and announcements, conducting market research and competitive analysis, and creating enablement materials to drive pipeline deal progression and support our sales and customer growth teams.
 
This role reports into the VP of Growth Marketing.

Responsibilities of a Product Marketing Manager :




  • Dedicate yourself to staying close to the customer and partnering with the Sales and Customer Success teams.




  • Develop customer-centric messaging and positioning that clearly communicates the value of our platform.




  • Create and manage product launch plans, ensuring seamless execution across Marketing, Sales, and Customer Success.




  • Drive customer engagement and advocacy programs, including case studies, testimonials, and community initiatives.




  • Own and optimize social, digital, and content marketing strategies to attract and nurture leads.




  • Partner with cross-functional stakeholders to develop targeted campaigns, including email, paid media, and organic channels.




  • Manage and optimize the website, landing pages, and conversion funnels for maximum lead capture.




  • Develop sales collateral, pitch decks, and battle cards to empower sales teams.




  • Conduct market and competitive research, delivering insights that sharpen our Go-To-Market strategy.




  • Collaborate closely with Product & Sales to ensure alignment on messaging and positioning.




We'd love to work with you if you have the following:



  • 3+ years of Product Marketing experience in B2B SaaS, preferably in Martech or Sales Enablement




  • You are proactive and action-oriented, with a strong drive for experimentation. You find creative, resourceful ways to learn, adapt, and improve; "being scrappy."




  • Proven experience in a fast-paced startup environment




  • Strong background in customer & product marketing




  • Deep understanding of digital marketing, lead gen, and marketing communications




  • Experience with social, email, content, and digital marketing strategies




  • A data-driven mindset—comfortable with marketing analytics & optimization




  • Ability to work cross-functionally with Sales, Product, Customer Success, and Marketing teams




  • Exceptional writing, storytelling, and communication skills



$95,000 - $100,000 a yearAt Mediafly, we are committed to fostering pay equity and transparency, which are essential to creating a fair and inclusive workplace. We believe that clear and open compensation practices help build trust and ensure that all employees are compensated fairly for their contributions. The specific salary offered for a role will be determined by a variety of factors, including your individual skills, experience, geographic location, and other relevant considerations.
Mediafly is an equal opportunity employer, which means we do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome people of different backgrounds, experiences, abilities and perspectives and encourage all interested individuals to apply.
Thanks to our commitment to employee experience, Mediafly has been recognized as a Best Place to Work from Crain's, Inc. and BuiltIn.
Mediafly is a fully distributed company with an HQ in Chicago, IL.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

To apply: https://weworkremotely.com/remote-jobs/mediafly-product-marketing-manager

Read the full description
Marketing Marketing Automation Architect (US) at American Healthtech, a PointClickCare Company

Designs and implements marketing automation strategies and technical solutions using Adobe Marketo Engage to support marketing operations and analytics teams.

Senior Remote Posted 3 days ago RemoteFirstJobs Product
What this role involves

At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.

With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.

At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.

Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.

**Travel to Office expectations**

For Remote Roles: If this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include, but not limited to, onboarding, team events, semi-annual and annual team meetings.

For Hybrid Roles: If this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi-weekly/monthly events in the office with your specific team. This is a requirement for this role.

Position Summary:

The Marketing Automation Architect plays a key role in influencing the strategic and technical direction for the Marketing Operations and Analytics teams within Adobe Marketo Engage and the marketing automation ecosystem at PointClickCare. Reporting to the Director, Marketing Analytics & Marketing Technology, this role defines the vision, architecture, and governance of the marketing automation platform while enabling scalable, data-driven customer engagement across the buyer lifecycle. The role combines platform architecture, solution design, technical leadership, and strategic consulting, partnering with Marketing, Sales Operations, Revenue Operations, IT, Analytics, and Product Marketing to keep the MarTech ecosystem scalable, reliable, secure, and positioned for future innovation.

Key Responsibilities:

  • Platform Architecture, Strategy & Governance: Shape the technical vision, architecture, and roadmap for Adobe Marketo Engage; establish platform governance, standards, and best practices; identify technical debt and architectural opportunities; oversee platform health, performance, and administration.
  • Solution Design & Marketing Automation Delivery: Design and implement journey-based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages, and reusable program templates; serve as primary technical consultant for Marketing, Sales Operations, and Customer Success.
  • Enterprise Integrations & MarTech Ecosystem: Own and optimize the Marketo/Salesforce integration (synchronization, lifecycle logic, field mappings, data integrity); manage integrations with webinar, event, LeanData, live chat, and CMS platforms; act as primary technical liaison with Adobe Marketo Support.
  • Lead Scoring & Lifecycle Management: Own the strategy, governance, and continuous optimization of lead scoring models and lifecycle frameworks in partnership with Sales Operations and Analytics to improve lead quality, conversion, and pipeline performance.
  • Technical Leadership, Security Communications & Enablement: Serve as subject matter expert and mentor for the Marketing Operations team; own governance of customer-facing security and service communications with Security, Product, Legal, and Corporate Communications; lead continuous improvement and AI adoption initiatives.

Required Skills & Experience:

  • Bachelor’s degree, diploma, or equivalent combination of education, certifications, and experience.
  • 8+ years of experience administering and architecting Adobe Marketo Engage within complex B2B enterprise environments.
  • Extensive experience designing enterprise marketing automation strategies, lifecycle programs, lead scoring frameworks, and scalable automation solutions.
  • Deep expertise integrating Marketo with Salesforce CRM and enterprise marketing technology platforms.
  • Demonstrated success establishing platform governance, standards, and operational best practices.
  • Experience leading cross-functional initiatives involving Marketing, Sales Operations, Revenue Operations, and IT.
  • Adobe Marketo Engage Certified Expert certification required or strongly preferred
  • Strong analytical mindset, excellent troubleshooting and solution design capabilities, and clear communication skills.

Preferred Experience:

  • Salesforce certification considered an asset.
  • AI fluency and/or experience leveraging Microsoft 365 Copilot to improve productivity, collaboration, and marketing operations.
  • Hands-on experience with LeanData, webinar platforms, and other event technologies beyond core Marketo/Salesforce administration.
  • Working knowledge of privacy regulations including CASL and GDPR, and of marketing analytics, attribution, and dashboard development.

$159,000 - $177,000 a year

At PointClickCare, base salary is one of the many components that make up our total rewards package. The US base salary range for this position is $159,000 - $177,000 + bonus + benefits, non-overtime eligible. Our salary ranges are determined by job and level. The range displayed on each job posting reflects the target for new hire salaries for the position across all US locations. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience including professional and lived experience, and/or work location. Your recruiter can share more information about our total rewards package during the hiring process.

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PointClickCare Benefits & Perks:

Benefits starting from Day 1!

Retirement Plan Matching

Flexible Paid Time Off

Wellness Support Programs and Resources

Parental & Caregiver Leaves

Fertility & Adoption Support

Continuous Development Support Program

Employee Assistance Program

Allyship and Inclusion Communities

Employee Recognition … and more!

It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact [email protected] should you require any accommodations. As part of our commitment to a streamlined and equitable hiring experience, PointClickCare uses AI tools to assist with candidate screening and assessment.

When you apply for a position, your information is processed and stored with Lever, in accordance with Lever’s Privacy Policy. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it.  If you have any questions about how PointClickCare uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact PointClickCare’s human resources team: [email protected]

PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Read the full description
Marketing Associate Director, B2B Strategy at Wpromote

Lead B2B marketing strategy for enterprise clients by developing integrated go-to-market strategies that align media, operations, and revenue outcomes.

Senior Remote Posted 3 days ago RemoteFirstJobs Product
What this role involves

The Role

As the Associate Director of B2B Media Strategy, you will lead enterprise and growth-stage clients in translating complex business goals into measurable marketing outcomes. You’ll shape integrated go-to-market strategies that connect media, operations, and revenue alignment—ensuring impact from first impression to closed-won revenue.

Key areas of focus include:

  • Media strategy: Optimize media mix, audience segmentation, creative alignment, and measurement using advanced B2B martech, adtech, and datatech.
  • Operational consulting: Apply proven frameworks (maturity maps, resource models, digital transformation strategies) to design scalable martech, adtech, and datatech solutions.
  • Sales and marketing alignment: Deploy tactics that accelerate impression-to-revenue velocity across revenue teams.
  • Messaging alignment: Ensure the right audiences are matched with messaging that moves accounts into pipeline and ultimately closed-won revenue.

You’ll collaborate with channel specialists, client services, and analytics teams while engaging directly with sales and marketing leaders at client organizations. This role requires executive presence, deep B2B expertise, and the ability to bridge strategic vision with hands-on execution in fast-moving, competitive markets.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $110,000 - $135,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-SD

#LI-Remote

You Will Be

Media Strategy & Execution

  • Designing integrated B2B go-to-market media strategies that leverage paid, owned, and earned channels to drive measurable pipeline and revenue.
  • Leading cross-channel media efforts across Paid Search, Paid Social, Programmatic (Display, Video, OTT, Audio, DOOH), SEO, content syndication, and PR.
  • Optimizing media mix, budget allocation, audience segmentation, creative alignment, and measurement plans tied to full-funnel performance—not just top-of-funnel KPIs.
  • Developing advanced audience strategies using ABM platforms (e.g., Demandbase, 6sense) and CRM/marketing automation data for precision targeting.
  • Championing continuous improvement through structured testing frameworks to validate messaging, audience targeting, and channel mix.
  • Partnering with creative teams to align messaging to B2B buyer journeys, industry verticals, and decision-maker personas.
  • Leading collaboration of the Wpromote internal channel teams on the execution of strategy
  • Partnering with Client Services to develop frameworks for business reviews, leading the storytelling of cross-channel insights
  • Providing client and industry-specific thought leadership
  • Driving strategic ideation and innovation across your clients and within the organization, facilitating new channel exploration and new partner RFPs

Operational Consulting & Design

  • Conducting operational assessments using maturity maps, resource planning models, and digital transformation frameworks to identify gaps and opportunities.
  • Advising on martech, adtech, and datatech architecture to ensure optimal integration, efficiency, and ROI.
  • Aligning sales and marketing strategies, processes, and KPIs to optimize impression-to-revenue velocity.
  • Designing solutions that may also require direct platform execution in CRM and marketing automation systems such as Salesforce, HubSpot, Marketo, Pardot, or Dynamics to implement process improvements, workflows, and integrations.
  • Ensuring audience segmentation and messaging alignment that accelerates pipeline movement and deal conversion.
  • Leading client performance reviews that combine media insights with operational recommendations, translating results into actionable next steps.
  • Serving as a trusted advisor who can bridge campaign-level execution with strategic operational transformation.
  • Mentoring team members to strengthen skills in both B2B media strategy and consultative operational design.

You Must Have

B2B Media Strategy & Practitioner Skills

  • 6–8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns across Paid Search, Paid Social, and Programmatic (Display, Video, OTT, Audio, DOOH).
  • Proven ability to connect full-funnel media strategies to measurable outcomes including pipeline acceleration, sales velocity, and ROI.
  • Practitioner-level working knowledge of:
  •  Analytics tools: GA4, Adobe Analytics
  •  Tagging & tracking: Google Tag Manager (GTM) or equivalent
  •  Ad platforms: DSPs (The Trade Desk, DV360), LinkedIn Ads, Google Ads, Meta Ads, and other social ad platforms
  •  SEO/content tools: SEMrush, Ahrefs, or equivalent
  • Expertise in audience segmentation, creative alignment, and measurement planning using ABM platforms (Demandbase, 6sense) and intent data sources (Bombora, G2, LinkedIn).
  • Strong analytical skills to interpret performance data, identify opportunities, and make in-flight optimizations.
  • Ability to collaborate with creative teams to ensure messaging aligns with buyer journeys, verticals, and personas.

Operational Consulting & Design Skills

  • Deep working knowledge of CRM systems (Salesforce, HubSpot, Microsoft Dynamics) and marketing automation platforms (Marketo, Pardot, HubSpot Marketing Hub), including hands-on configuration, workflow creation, and reporting.
  • Experience deploying operational solutions in CRM/MAP systems—such as lead routing, lifecycle stage definitions, scoring models, attribution setup, and dashboard creation.
  • Familiarity with sales engagement platforms (Outreach, Salesloft) and sales intelligence tools (ZoomInfo, Apollo).
  • Proven ability to assess and improve sales and marketing alignment using structured frameworks like maturity maps, resource planning models, and digital transformation roadmaps.
  • Experience integrating martech, adtech, and datatech platforms to create scalable go-to-market systems.
  • Ability to manage and execute cross-functional projects involving sales, marketing, and technical teams.
  • Strong knowledge on best-in-class B2B measurement models including MTA, MMM and other advanced marketing analytics methodologies.

Nice to Have:

  • Experience in B2B SEO and content syndication strategy.
  • PR and earned media strategy experience within a B2B context.
  • Experience managing marketing to sales handoff optimization and collaborating closely with sales enablement teams
  • Certification in leading martech or analytics platforms (e.g., Demandbase, 6sense, Google Analytics 4, Salesforce).

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Read the full description
Marketing Associate Director, Influencer & Creator Marketing at Wpromote

Leads influencer and creator marketing strategy across enterprise client accounts, managing team quality and senior client relationships while connecting organic influence, paid amplification, and commerce opportunities.

Lead Remote Posted 3 days ago RemoteFirstJobs Product
What this role involves

The Role

We’re looking for an Associate Director, Influencer & Creator Marketing to provide hands-on strategic and operational leadership across a portfolio of client accounts. This role combines deep influencer and creator expertise with team leadership, quality control, and senior client counsel - ensuring programs are strategically sharp, operationally sound, and built to deliver measurable business impact.

You’ll be serving as the go-to resource for complex strategy, campaign planning, executional challenges, measurement, and executive-ready storytelling. You’ll also manage a select book of enterprise-level clients, staying close enough to the work to step in when an account requires senior guidance, stabilization, or escalation support.

As part of Wpromote’s Creative organization, you’ll help advance an integrated approach to influencer and creator marketing - connecting organic influence, creator content, paid amplification, affiliate and commerce opportunities, experiential moments, analytics, and broader media strategy to drive full-funnel outcomes.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $92,000-$100,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-JJ

#LI-Remote

You Will Be

  • Providing strategic oversight and quality control across a portfolio of influencer and creator accounts, ensuring strategy, execution, measurement, and client communication meet Wpromote’s standards.

  • Coaching and leading by example, supporting with other team members through account guidance, campaign QAs, and support navigating complex client and executional challenges.

  • Potential to directly manage team members, including regular performance conversations, development planning, and career pathing.

  • Managing a select book of enterprise-level clients directly, serving as a senior strategic partner and building trusted relationships with client stakeholders.

  • Leading the development of full-funnel influencer and creator strategies rooted in client business objectives, audience insights, cultural relevance, creative opportunity, platform behavior, and measurable KPIs.

  • Staying hands-on across the campaign lifecycle and stepping in when needed to guide or troubleshoot creator discovery and vetting, outreach, negotiation, contracting, briefing, content review, approvals, launch, optimization, and reporting.

  • Overseeing the onboarding of new accounts and major campaign workstreams, ensuring thoughtful staffing, clear ways of working, strong strategic foundations, and a smooth transition into ongoing management.

  • Interfacing directly with clients on complex or escalated needs; collecting feedback, articulating value, presenting recommendations, and strengthening account relationships.

  • Using creator, content, audience, media, and business-performance data to identify insights, optimize programs, forecast opportunities, and translate results into clear executive-ready stories.

  • Partnering with Paid Social, Performance Creative, Brand and Experiential, Client Strategy, Analytics, Paid Search, Programmatic, Affiliate, and other teams to integrate influencer and creator marketing into broader plans.

  • Guiding paid amplification and creator-content integration strategies, including usage rights, allowlisting/partnership ads, creative testing, and the handoff of creator assets into paid media workflows.

  • Supporting the operational and financial health of assigned accounts and teams, including scopes, budgets, fee considerations, forecasting, billing inputs, staffing, and utilization.

  • Helping evolve influencer and creator best practices, QA processes, measurement approaches, campaign workflows, documentation, and AI-enabled tools that make the practice faster, sharper, and more scalable.

  • Maintaining and refining knowledge-management infrastructure, including training materials, onboarding resources, templates, and process documentation.

  • Leading trainings and internal discussions, contributing to thought leadership, and participating in internal or public speaking opportunities.

  • Identifying critical client, campaign, or team issues and escalating them to leadership in a timely, solutions-oriented way.

  • Partnering with sales and client-growth teams on audits, decks, scopes, pitches, and expansion opportunities for prospective and existing clients.

  • Participating in select client meetings, productions, activations, or team gatherings; occasional travel may be required.

You Must Have

  • 5-7 years of influencer and creator marketing experience within an agency and/or in-house environment, including hands-on ownership of complex client programs.

  • At least 1 year of people-management experience, with a demonstrated ability to coach, develop, and motivate team members while maintaining accountability and high standards.

  • Deep experience developing and executing influencer and creator strategies across awareness, consideration, conversion, retention, content production, and paid amplification objectives.

  • Experience leading enterprise-level programs across multiple brands, business lines, regions, or stakeholder groups, with a strong understanding of how to bring clarity to complex scopes.

  • Strong command of end-to-end campaign operations, including creator discovery and vetting, audience analysis, outreach, negotiation, contracting, usage rights, content review, FTC compliance, launch, optimization, and reporting.

  • Experience managing relationships with creators, talent managers, agencies, platforms, and vendors, including complex negotiations and enterprise scopes.

  • Strong measurement and analytical skills, including the ability to establish KPIs, interpret creator and content performance, identify meaningful insights, and connect program results to broader business objectives.

  • Experience with influencer marketing platforms such as CreatorIQ, GRIN, Aspire, Tagger, Fohr, or similar, plus working knowledge of web and social analytics tools.

  • A strong understanding of major and emerging platforms, including TikTok, Instagram, YouTube, Facebook, Pinterest, Snapchat, LinkedIn, Reddit, Amazon, Twitch, X, and creator-commerce ecosystems.

  • Working knowledge of paid social and creator media integration, including allowlisting/partnership ads, paid usage, content testing, and performance optimization.

  • Excellent client-service, presentation, and executive communication skills, with the ability to translate complex information into clear recommendations and compelling stories.

  • Strong project-management and organizational skills, with the judgment to prioritize competing needs and make autonomous decisions in fast-moving environments.

  • Experience contributing to account growth, scope development, strategic audits, and/or new-business pitches.

  • Strong working knowledge of Google Workspace, Excel or Google Sheets, Google Slides, Asana, or similar tools.

  • Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, Business, or a related discipline, or equivalent practical experience.

Nice to Have

  • Experience with creator-led commerce, affiliate programs, TikTok Shop, Amazon, or other social-commerce ecosystems.

  • Experience integrating influencer and creator marketing with experiential, brand creative, performance creative, retail media, lifecycle/email, SEO, or broader cross-channel planning.

  • Working knowledge of advanced measurement approaches such as brand lift, conversion lift, incrementality testing, matched-market testing, or media-mix analysis.

  • Experience with UGC production, creator content systems, and iterative creative testing for paid media.

  • Experience using AI-enabled research, workflow, reporting, or creative-analysis tools.

  • Experience leading programs in regulated industries or across multiple markets with nuanced compliance requirements.

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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